Ethics Of Behavioral Science Research Essay - 827 Words

Ethics in Behavioral Science Research Stenulson 1 For most of us, when we think about ethics, we think of rules for distinguishing between right and wrong. There are many things that govern our behavior, such as rules, laws, and the Ten Commandments. Most people learn ethical norms from parents, siblings, classmates, and at church, and other social settings. Most people learn the difference between right and wrong when they are younger, but ethical and moral development occurs throughout life. Some might see ethical norms as common sense, but if that was the case, would we have so many ethical disputes in the world? In this paper, I plan to discuss abuses in human subject research, which occurred in the Milgram Studies, and the responses to similar abuses such as in the Nuremberg Code. By doing so, I hope to shed some light on this controversial topic, and explain why ethical research is important. In 1963, one of the most famous studies of obedience in psychology was carried out by Stanley Milgram (McLeod 1). Stanley Milgram, a psychologist at Yale University, conducted an experiment focusing on the conflict between obedience to authority and personal conscience (McLeod 1). Milgram wanted to know â€Å"For how long will someone continue to give shocks to another person if they are told to do so, even if they thought they could be seriously hurt?† (McLeod 1). Milgram created a ‘shock generator’ with 30 switches. The switch was marked clearlyShow MoreRelatedThe Ethical Codes Of Human Research Ethics1035 Words   |  5 PagesAnother key development of Psychology as a science was the implementation of ethical codes of conduct in regards to both humans and animals. Milgram’s (1963) obedience experiment prompted various issues related to human research ethics. In Milgram’s initial experiment, participants were asked to electric shock others in order to test their level of obedience to an authority figure. According to the British Psychological Society (BPS) Code of Human Research Ethics (2010), Milgram put the studies participantsRead MoreWhat I Have Learned About Research1270 Words   |  6 PagesWhat I have learned about research is that it is a process, a scientific process that psychologist and scientist develop that includes many different approaches and that is carefully peer reviewed and evaluated. There is what is called the Scientific Approach where scientist have an idea or theory and based on their observation will either support the theory or the theory can be falsified by their peers. Data also goes through a review period before it is published in a scientific journal by scientistRead MoreEssay on Animal Conservation and Enrichment in Zoos1546 Words   |  7 Pageszoos, almost all of the best observational, behavioral, biological, or genetically based research on several diverse species would have not been possible. And, without zoos and the help of fundamental captive breeding and reintroduction programs within them, some of the species that were most near the edge of extinction would have likely perished. Though sometimes perceived in a negative manner, zoos promote animal conservation and enrichment through research by studying species inside and outside theRead MoreI Graduate From Concordia University Essay1461 Words   |  6 PagesAs I graduate from Concordia Universit y with a double major in psychology and behavioral science, I have many career and educational paths to pursue. One career goal in the forefront of my mind is a clinical psychologist. I have an interest in this career field because I have a strong interest in the diagnosis and treatment of severe mental illness. In order to be able to do such things in my future, further education is needed. Thus, postgraduate education is a strong interest of mine. UniversityRead MoreThe Ethics Of Blind Spots You Are Given A Lot Different Scenarios Where Both Max H. Bazerman And1057 Words   |  5 Pagesbetween who we want to be and the people we actually are. Anne T. Tenbrunsel is a David E. Gallo Professor of Business Ethics and (Ph.D., Northwestern University; M.B.A. Northwestern University; B.S.I.O.E. University of Michigan) and is the David E. Gallo Professor of Business Ethics in the College of Business Administration at the University of Notre Dame. Her research interests focus on the psychology of ethical decision making, examining why employees, leaders and students behave unethicallyRead MoreEthics in Psychology Essay848 Words   |  4 PagesEthics in Psychology Our country was founded on certain moral principles. The moral principles which guide our lives are referred to as ethics. These ethics have an impact on how we interact with the world around us and shape our personalities; this happens even if we do not realize their immediate impact. It is for this very reason that ethics in psychological research became necessary. â€Å"One may also define ethics as a method, procedure, or perspective for deciding how to act and for analyzing complexRead MoreResearch And Christianity : A Biblical Perspective1478 Words   |  6 PagesResearch and Christianity: A Biblical Perspective Over the last several weeks, this course has supplied me with a deeper knowledge of how, when, and why research is applied in behavioral studies. The answers to these questions have also provoked me to examine how Christianity and behavioral research can support one another. Specifically, the integration of research and Christianity has led me to believe that every method, type, and step to research leads one closer to the truth, truth that effectuatesRead MoreStructuralism And The Development Of Psychology874 Words   |  4 Pagesstructuralism- early school of psychology that used introspection to study the structure of the human mind (Edward B. Titchener) functionalism- from an evolutionary process, a school of psychology is focused on how mental and behavioral processes function Behavioral- an objective form of science that studies behavior without reference to mental process b) Gestalt- Max Wertheimer sought to explain perceptions in terms of results rather than by analyzing their constituents c)Psychoanalytic/psychodynamic-SigmundRead MoreCode Of Conduct For A Behavioral Health Center1586 Words   |  7 PagesCode of Conduct for a Behavioral Health Center Shaquita Jefferson MHA622: Health Care Ethics Law Judy Roberts Ethical Code of Conduct for a Behavioral Health Center Clear Mind behavioral health center provides a wide range of excellent counseling and mental health services by well trained, qualified and licensed professionals. Clear Mind has been in operation since 1988. We serve over 20,000 children, adolescents, adults, seniors and their families annually. Ethical issues are prevalentRead MoreThe Dynamics of People and Organizations1655 Words   |  7 Pagesand application of knowledge about how people – as individuals and as groups – act within organizations. Organizational Behavior is a scientific discipline in which a large number of research studies and conceptual developments are constantly adding to its knowledge base. Goals of Organizational Behavior (Most Sciences share four goals) * Describe (How people behave under a variety of conditions) * Understand (Why people behave as they do.) * Predict (Managers should have the capacity to

Fast Food Restaurants Should Sell Healthier Food or Be...

There are one hundred sixty thousand fast food restaurants in the United States of America. Everyone should think twice before deciding to eat fast food. Fast food restaurants need to sell healthier foods and tell the people what is actually in the food. Fast food restaurants should be banished in the US. The fast food restaurants should be taxed more. A person’s health is one of the most important aspects about them. People want to be skinny and have a perfect body, people cannot eat fast food all of the time and maintain a good healthy body. The average calories intake for a fast food meal is one thousand. The average intake for calories in a day is about two thousand. This means that if a person eats a fast food meal once in a day then†¦show more content†¦Fast food restaurants try to get the children to come there by offering the kids toys or fun meals. Children ages six to eleven saw three to five fast food ads on TV every day (Orciari). This means that more and more children want to go to fast food restaurants because they see something cool or funny on TV that advertises a fast food meal. Now fast food restaurants are targeting children because they are so easy to draw them in to eat at their restaurant. The children that ate fast food consumed more total calories, more calories per gram of food, more total a nd saturated fat, more total carbohydrate, more added sugars and more sugar-sweetened beverages. The children that ate fast food consumed less milk, fiber, fruit and vegetables. This is why there are more obese children in the US than there was in the 1950’s. Obesity rates in children have more than tripled in the past three decades. Most fast food restaurants stepped up advertising to children and teens. Most advertising promotes unhealthy menu items and takes advantage of young people by advertising something cool or a toy to get them to eat at their restaurant, making it even tougher for parents to raise healthy children (Harris). The average preschooler sees almost three ads per day for fast food; children ages six through eleven see three and a half; and teens ages twelve to seventeen see almost five (Harris). This shows how important it is for fast food

Against All Odds Essay Example For Students

Against All Odds Essay Louis Braille Louis Braille born4 January (1809 6 January 1852)was a French educator and inventor of a system of reading and writing for use by the blind or visually impaired. His system remains known worldwide simply as braille. Blinded in both eyes as a result of an early childhood accident, Braille mastered his disability while still a boy. He excelled in his education and received scholarship to Frances Royal Institute for Blind Youth. While still a student there, he began developing a system of tactile code that could allow blind persons to read and write quickly and efficiently. Inspired by the military cryptography of CharlesBar bier, Braille constructed a new method built specifically for the needs of the blind. He presented his work to his peers for the first time in 1824.Braille was born inCoupvray, France, a small town about twenty miles east of Paris. He and his three elder siblings Monique Catherine Josephine Braille, Louis-Simon Braille, and MarieCeline Braillelived w ith their mother, Monique, and father, Simon-Rene, on three hectares of land and vineyards in the countryside. Simon-Rene maintained a successful enterprise as aleatherier and maker of horse tack.As soon as he could walk, Braille spent time playing in hisfathersworkshop. At the age of three, the child was toying with some of the tools, trying to make holes in a piece of leather with an awl. Squinting closely at the surface, he pressed down hard to drive the point in, and the awl glanced across the tough leather and struck him in one of his eyes. A local physician bound and patched the affected eye and even arranged for Braille to be met the next day in Paris by a highly respected surgeon, but no treatment could save the damaged organ. In agony, the young boy suffered for weeks as the wound became severely infected and the infection spread to his other eye.Louis Braille survived the torment of the infection but by the age of five he was completely blind in both eyes. His devoted pare nts made great efforts quite uncommon for the era to raise their youngest child in a normal fashion, and he prospered in their care. He learned to navigate the village and country paths with canes his father hewed for him, and he grew up seeminglyat peace with his disability.Brailles bright and creative mind impressed the local teachers and priests, and he was accommodated with higher education. Helen Keller Helen AdamsKellerwas(June 27, 1880 June 1, 1968)an American author, political activist, and lecturer. She was the firstdeaf blindperson to earna Bachelor of Arts degree.The story of how Kellers teacher, Anne Sullivan, broke through the isolation imposed by a near complete lack of language, allowing the girl to blossom as she learned to communicate, has become widely known through the dramatic depictions of the play and film The Miracle Worker. Her birthday on June 27 is commemorated as Helen Keller Day in the U.S. state of Pennsylvania and was authorized at the federal level by presidential proclamation by President Jimmy Carter in 1980, the100th anniversary of her birth.A prolific author, Keller was well-travelled and outspoken in her convictions. A member of the Socialist Party of America and the Industrial Workers of the World, she campaigned for womens suffrage,laborrights, socialism, and other radical left causes. She was inducted into the Alabama Womens Hall of F ame in 1971.Helen Keller was born with the ability to see and hear. At 19 months old, she contracted an illness described by doctors as an acute congestion of the stomach and the brain, which might have been scarlet fever or meningitis. The illness left her both deaf and blind. At that time, she was able to communicate somewhat with Martha Washington,the six-year-old daughter of the family cook, who understood her signs; by the age of seven, Keller had more than 60 home signs to communicate with her family.In 1886, Kellers mother, inspired by an account in Charles Dickens American Notes of the successful education of another deaf and blind woman, Laura Bridgman, dispatched young Helen, accompanied by her father, to seek out physician J. JulianChisolm, an eye, ear, nose, and throat specialist in Baltimore, for advice.Chisholm referred theKellersto Alexander Graham Bell, who was working with deaf children at the time. Bell advised them to contact the Perkins Institute for the Blind, t he school where Bridgman had been educated, which was then located in South Boston. MichaelAnagnos, the schools director, asked 20-year-old former student Anne Sullivan, herself visually impaired, to become Kellers instructor. It was the beginning of a 49-year-long relationship during which Sullivan evolved into Kellers governess and eventually her companion. .ub7f7b9a37b69b71baa1f9778ad30ccaf , .ub7f7b9a37b69b71baa1f9778ad30ccaf .postImageUrl , .ub7f7b9a37b69b71baa1f9778ad30ccaf .centered-text-area { min-height: 80px; position: relative; } .ub7f7b9a37b69b71baa1f9778ad30ccaf , .ub7f7b9a37b69b71baa1f9778ad30ccaf:hover , .ub7f7b9a37b69b71baa1f9778ad30ccaf:visited , .ub7f7b9a37b69b71baa1f9778ad30ccaf:active { border:0!important; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .clearfix:after { content: ""; display: table; clear: both; } .ub7f7b9a37b69b71baa1f9778ad30ccaf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub7f7b9a37b69b71baa1f9778ad30ccaf:active , .ub7f7b9a37b69b71baa1f9778ad30ccaf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .centered-text-area { width: 100%; position: relative ; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub7f7b9a37b69b71baa1f9778ad30ccaf:hover .ctaButton { background-color: #34495E!important; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub7f7b9a37b69b71baa1f9778ad30ccaf .ub7f7b9a37b69b71baa1f9778ad30ccaf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub7f7b9a37b69b71baa1f9778ad30ccaf:after { content: ""; display: block; clear: both; } READ: Infatuation Essay Anne Sullivan arrived at Kellers house in March 1887, and immediately began to teach Helen to communicate by spelling words into her hand, beginning with d-o-l-l for the doll that she had brought Keller as a present. Keller was frustrated, at first, because she did not understand that every object had a word uniquely identifying it. In fact, when Sullivan was trying to teach Keller the word for mug, Keller became so frustrated she brokethe doll.Kellers big breakthrough in communication came the next month, when she realized that the motions her teacher was making on the palm of her hand, while running cool water over her other hand, symbolized the idea of water; she then nearly exhausted Sullivan demanding the names of all the other familiar objects in her world.

Tourism Essay Example Cultural Tourism Impact

Cultural Tourism Impact Cultural tourism embraces the experiences of visitors to a destination as they experience the heritage, lifestyle, art, and the people on a first hand basis. Different tourist destinations have different, authentic products such as their heritage, lifestyle, and industrial activities that reflect their cultures thus attract visitors to them (McKercher and DuCros, 2002). Cultural tourism in China and the UK occurs on significant levels, and this paper intents to look at the impact of cultural tourism on the local society as well as the countries as a whole. There has been an increase in the promotion of cultural tourism to enhance its growth, thus generating income for the destination countries and local communities. This research aims at investigating and critically analyzing both negative and positive impacts of cultural tourism to the local society of destination countries, which in this case, are China and the UK. In addition, it will also look at the motivation of tourism with regards to cultural perspectives, and how key stakeholders perceive cultural tourism. A critical review of the impacts of cultural tourism could enable a researcher to come up with recommendations to enhance the state of cultural tourism in local society and destination countries. The recommendations will mainly focus on the key players in society such as policy makers, government authorities, and society and educational institutions. In this way, they will be able to devise ways that can boost the performance of cultural tourism in their respective areas. China and the UK have varying foundations of cultural tourism. China has authentic cultural destinations that have been in existence for a while. One of the key contributors the cultural tourism is ethnic minorities of the local communities (Cross, 2010). On the other hand, the UK has a developmental approach to cultural tourism. This is because most tourist destinations in the UK have adopted a cultural incline so as to increase tourist attraction in the country. The success Liverpool as the European Capital of Culture since 2008 was an enormous boost to the development of Cultural Tourism in the UK (Williams, 2010). The best way to identify the differences in cultural tourism between China and the UK is by the use of mixed methods research. This will involve using both qualitative and quantitative means of data collection and analysis. These methods include the grounded theory approach of qualitative approach and the descriptive-correlation approach of quantitative analysis. Most of the data for this research can be extracted from secondary data sources which include reviews of previous research done by other researchers. Such sources can provide useful information about the state of cultural tourism in both China and UK, and a comprehensive compilation of such sources can lead to significant deductions about the differences between the two countries. Cultural tourism entails a combination of various factors found in the tourist destinations that determine the inflow of visitors. Most of these determinants in China and the UK include architecture, art, heritage sites, and even the lifestyle of the ethnic populations. Once the policy makers and planners become aware of these determinants, they can develop way conserve the cultural heritage in order to attract many tourists. Consequently, they will increase income generation via the tourist industry thus improve the economic status of the local communities and the destination countries (Kolas, 2008). References Cross, B. (2010) For Chinese Ethnic Minorities: Opportunity or Threat? Cultural Tourism in   Ã‚  Ã‚  Ã‚   China, 2, p5-9 Kolas, A. (2008) Tourism and Tibetan Culture in Transition. London: Routledge. McKercher, B. and DuCros, H. (2002) Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management. New York: Haworth Press. Williams, P. (2010) Cultural Tourism and the UK City of Culture. Tourism Insights. How About Having Us Do Your Assignment Now? You read everything. There’s no reason not trusting us, right? Sit back and relax or complete other works while we do your assignment. Call us now.

Stonehenge essays

Stonehenge essays The History and Mystery of Stonehenge One of the most mysterious and intriguing pieces of architecture is the design of stones at Salisbury Plain in Wiltshire, England, named Stonehenge. Its purpose still remains unclear, but historians and archaeologists have speculated that is was used for either a grounds for the worship of ancient deities or an astrological observatory in order to mark significant events on the calendar used at the time. Today the area has been believed to be more of a celebration of the living and the heavenly bodies, more than a tribute place for the dead. The effort, time, and income used to build Stonehenge makes the modern observer believe that it was most definitely built for an important and special purpose. Many believe that the construction was built by the Druids between 3000 and 1500 BCE. The stones that remain in tact today simply represent the original design of Stonehenge. There is little that is interpreted from the design that remains today. Scholars and historians have to deduce the original meaning of the design of the stones from what remains today. Many of the stones have fallen over or were removed by other generations for use in other purposes. There has also been much damage to the large stones due to close public contact and damage due to the elements over time. The construction of Stonehenge has traditionally been classified into three different stages. In the first period, dating to approximately 3000 BCE, the area now viewed as Stonehenge was merely a large circular ditch with an elevated area in the middle. The circle was roughly 320 feet in diameter, one entrance leading to the interior and a large number of holes around the edge of the circle, and a wooden sanctuary in the middle. The circle was aligned with the midsummer sunrise, and the midwinter sunset. It was also inline with the rising and setting of the moon. It was situated evenly with the most southerly...

Properties of the Basic Metals Element Group

Properties of the Basic Metals Element Group Several groups of elements can be termed metals. Here is look at the location of the metals on the periodic table and their common properties: Examples of Metals Most of the elements on the periodic table are metals, including gold, silver, platinum, mercury, uranium, aluminum, sodium, and calcium. Alloys, such as brass and bronze, also are metals. Location of Metals on the Periodic Table Metals are located on the left side and the middle of the periodic table. Group IA and Group IIA (the alkali metals) are the most active metals. The transition elements, groups IB to VIIIB, are also considered metals. The basic metals make up the element to the right of the transition metals. The bottom two rows of elements beneath the body of the periodic table are the lanthanides and actinides, which are also metals. Properties of Metals Metals, shiny solids, are room temperature (except mercury, which is a shiny liquid element), with characteristic high melting points and densities. Many of the properties of metals, including a large atomic radius, low ionization energy, and low electronegativity, are because the electrons in the valence shell of metal atoms can be removed easily. One characteristic of metals is their ability to be deformed without breaking. Malleability is the ability of a metal to be hammered into shapes. Ductility is the ability of a metal to be drawn into wire. Because the valence electrons can move freely, metals are good heat conductors and electrical conductors. Summary of Common Properties Shiny metallic appearanceSolids at room temperature (except mercury)High melting pointsHigh densitiesLarge atomic radiiLow ionization energiesLow electronegativitiesUsually, high deformationMalleableDuctileThermal conductorsElectrical conductors

D2 Essay Example | Topics and Well Written Essays - 3000 words

D2 - Essay Example If the organisation does not weigh the pros and cons of change, then it ends up with serious issues in hand (Chiefele, 2012). There are various cases where the short sightedness of the management has led to serious complications. Such complications act like poison pills. The present research report presents a case study of an organisational change and evaluates it using the â€Å"Appreciative Inquiry 5D framework†. 2. Definition D2 is a French car components manufacturing company that is contemplating to shut down the production plant at Didcot in UK and shift the operational base to France. On being informed by the management the employees of the both the plants will display signs of discomfort and discontent. The discontent among the employees at the plant in France is considerably low in comparison to UK. This is due to the reason that the employees at the UK plant were expecting that the management will declare plans for large investment. Due to this the employees started expecting that the management has definite future plan for them. So the news of closure of the plant will get them by surprise. The discontent would not have reached such levels had the management decided to come up with back up plans for the laid off employees (Lindheim and Swartout, 2003). This affected trust and dependability that the employees shared with the management. ... The decision to shut off the production plant at UK came with the intent to cut down the unproductive expenses. The aim to shift the operational base to Blios in France is part of a larger plan to utilise the advanced manufacturing facility there. The other aim is to increase the production in Blios and achieve economy of scale. UK production plant happened to be the base of the product development for quite some time and it helped the company stride through the years of recession. Some of the best minds are engaged in the developments of the production at the UK base. So the management decided to shift the product development engineers back to France. It must be noted that the decision to shift and provide employment to a selected group of employees is a serious instance of favouritism or bias (Mallon and Webb, 2006). This is also one of the reasons that will aggravate the employees at UK. The product development engineers are reluctant to go to France. This may be due to various re asons but more importantly the change in place and weather and working will put them in difficulty. Till now the whole problem is discussed from the point of view of the UK employees. The levels of dissatisfaction and discontent may not be severe among the employees of production plants at Spain and France but the employees were also feeling jittery. This is mainly due to the unexpected changes that will be declared by the management (Meyer, 2000). The decisions taken on the organisational level involves paradigm shift in the whole organisation of D2. Most of the decision looks very mechanistic in nature. The mechanistic natures of the changes are not suitable for the overall development of the organisation (Moessinger, 2007). This is because of

DISCIPLESHIP MINISTRIES Research Paper Example | Topics and Well Written Essays - 3750 words

DISCIPLESHIP MINISTRIES - Research Paper Example This is the reason why God sent His only Son Jesus Christ to come and save humankind from sins. We also learn that the great mission of God began in the Old Testament, where God makes promises with the People of Israel and is fulfilled in the New Testament through Jesus Christ’s ministry and the Holy Spirit2. The death of Jesus showed God’s power over sins and His resurrection showed his power of death and marking the beginning of a new chapter those who believes in Him. The church plays a central role in ensuring that God’s redemptive mission is accomplished through worship, discipleship, fellowship, evangelism, and ministry. Jesus considered discipleship as an important thing that every Christian should be part of, which according to Him involves three steps namely going, baptizing, and teaching3. Below are the scriptural foundations for our discipleship: Mark 8:34-38: Jesus spoke to His disciples saying, if any of you want to be my follower, you must forget about yourself. You must take up your cross and follow me. If you want to save your life, you will destroy it. But if you give up your life for me and for the good news, you will save it. What will you gain, if you own the whole world but destroy yourself? What could you give to get back your soul? Don’t be ashamed of me and my message among these unfaithful and sinful people! If you are, the Son of Man will be ashamed of you when he comes in the glory of his Father with the holy angels (Mark 8:34-38)4. The Gospel according to John Chapter 15, Jesus says to His disciples, I am the vine, and you are the branches. If you stay joined to me, and I stay joined to you, then you will produce lots of fruit. But you cannot do anything without me. . . . Stay joined to me and let my teachings become part of you. Then you can pray for whatever you want, and your prayer will be answered. When you become fruitful disciples of mine, my Father will be honored (John Chap. 15)5. In Matthew

Comprehensive Agrarian Reform Program Essay Example for Free

Comprehensive Agrarian Reform Program Essay By Gregg Keizer Courtesy of TechWeb News Even as spyware has become a dirty word and users have been bombarded with stories its pervasive,pernicious nature,criminals have dramatically expanded their distribution chhanels and infected and overwhelming majority of enterprise PCs anti-spyware vendor webroot said tuesday as it rolled out its latest stats. The number of malicious sites hosting spyware has quadrupled sense the star of the year,siad Richard Stienon, Webroots director of treats research, and now number over 300,000 URLs On average,enterprise PCs have 27 pieces of spyware on their hard drives,a 19 percent encrease in the last quarter alone,while a whopping 80 percent of corporate computer host at least on one instant of unwanted software,whether thats adware,spyware,or trojan horse. â€Å"The actual maliciousness of it is increasing,†said Stienon. â€Å"theressimply more malicious activity per piece of spyware.Theyre not satisfied with making their seven cent a click by flooding systems with adware ;now theyre focussing on identity theft,sometimes from within an organization spywares is being used by insiders,insane hack their employer or boss.† ll.do the following instruction and write your answer on space provided 1.Press Ctrl+A What happened? The all words that im typing is highlightened. 2.be sure nothing is selected.using the muose,in the first paragraph,select or highlight with out losing the selection,hold the Ctrl key and highlight the other â€Å"spyware†words on the first paragraph. What happened? 3.Position the cursor at the very start of a paragraph.hold the Ctrl+shift key then press the right arrow key 3 or more times. What happened? 4.position the cursor anywhere in the first paragraph.hold the shift key and click anywhere in the 3 paragraph. What happened? 5.position the cursor anywhere in the first paragraph.hold the shift key and click on arrow key 3 or more times. What happened?

Cooperative Pursuit :: essays research papers

Cooperative Pursuit Rural electric cooperatives are formed in order to bring rural areas of the United States fast, affordable, and efficient electricity. An electric co- op is designed to offer you electricity at a cheaper rate and enables one to make use of modern electric conveniences. Conveniences that an electric co-op bring include hot water, lights, and heat. Imagine how life would be with these electric conveniences at your disposal. Life as it is known would be completely different; more relaxed, more comfortable, and much easier. Even though there is a small fee required to join the co-op think of all the advantages you will receive.   Ã‚  Ã‚  Ã‚  Ã‚  Hot water is a distinct electric convenience that you could enjoy if you decide to form an electric co-op. Hot water not only allows simple routines such as bathing to be more comfortable it is used to sanitize your home as well as your articles of clothing. Thanks to the modernization of preheated water, it is no longer necessary that water be heated manually through backbreaking labor. All thanks to the arrival of a hot water heater controlled by electricity.   Ã‚  Ã‚  Ã‚  Ã‚  Electrical lighting has unquestionably altered the average household and will increase your farm productivity. With electricity it is possible to make use of the entire day not just the daylight hours. thereby increasing your farm production by being able to work at a steady pace for a longer period of time. Imagine not having to blow out or relight candles, with the flip of a switch you automatically lighted the entire house. Electric lighting is not only one of the most common conveniences, it is the most practical.   Ã‚  Ã‚  Ã‚  Ã‚  Modern day heating compared to the burning of wood or coal is a very welcomed change in American society. A wood burning stove is now a thing of the past. Imagine the heating of your entire home with electricity. Chopping wood, hauling coal, and stoking the fire will become a memory from days gone by. I guarantee that you will enjoy being able to control the warmth of your of your home at the flip of a switch. the environment will also profit by the use of electric heating, By having cleaner air and being able to retain possession of one of it's most treasured possessions - trees.   Ã‚  Ã‚  Ã‚  Ã‚  The conveniences cited above may be conveyed to you effectively by an electric cooperative. Try to imagine all of the modern conveniences listed in your very own home. If cost is a factor in making the switch from your accustomed to a more modernize life, most co-ops only ask a five dollar

Culture and Health Attitudes

United States and China Health Attitudes PSYC3540 Culture, Ethnicity, and Diversity U05a1 Culture and Health Attitudes Capella University November, 2012 United States and China Health Attitudes Although every culture has different belief of being healthy, they all share the same definition. According to Mastsumoto and Juang (2013) healthy is defined as, â€Å"a state of complete physical, mental, and social well-being not merely the absence of diseases or infirmity† (p. 180). Not only do it takes physically, mentally, and socially well-being but diseases free to be classified as healthy in all cultures.The United States and the China culture share many differences and similarities when it comes to the belief of being healthy. Recently, there was an interview between a twenty-five year old Chinese girl and me. This girl owned her own business. She was born and raised in China but moved to the United States when she turned twenty years old. She told me she learned that China and the United States share many differences and similarities toward being healthy. The Chinese girl told me in the interviewed in China, they mainly believe in the principle of yin and yang to be healthy.According to the Wikipedia Encyclopedia (2012), â€Å"The concept of yin and yang is also applicable to the human body; for example, the upper part of the body and the back are assigned to yang which is cold foods, while the lower parts of the body are believed to have the yin character which is hot foods. Yin and yang characterization also extends to the various body functions, and – more importantly – to disease symptoms (e. g. , cold and heat sensations are assumed to be yin and yang symptoms, respectively). † Yin and yang is what Chinese people use as a balance between good and bad health.They believe that imbalance of yin or yang is what leads to poor health. For example, if a person eats too much of yin, which might be spicy foods, they are told that the yin caused them to have poor health; this person sure drinks some herbal teas to balance him or her back to good health. Although China believes in good health, there are a lot of mental health people there. The Chinese girl also told me that there are a lot of people in China that have mental health problems – over millions. Most of the mental health problems are due to depression.There are a lot of mental health patients in China that attempts suicide. According to Li, Philips, and Cohen (2012), â€Å"More women attempt suicide than men. The most frequent causes of the attempts were interpersonal conflict (87%), psychological problems (33%), and conflict between others that affected the subject (27%)† (para 1). The Chinese girl said the main cause of the women attempting suicide is due to interpersonal conflict, psychological problems, and conflict with the other people. There are no solutions for the mental health problems in China.Not only do they have mental health p roblems but also chronic diseases. China is known to have more chronic diseases than any other diseases. The Chinese girl told me they are known to have a high risk of cardiovascular diseases, chronic respiratory disease, and cancer. Summary chronic diseases now account for an estimated 80% of deaths and 70% of disability adjusted life-years lost in China (Longde, Lingzhi, Fan, Yamin, and Burton, 2005). The chronic diseases death and the disability adjusted life-years lost are very high in China.The chronic diseases are mostly related to high blood pressure and tobacco used. Most of these people that die from chronic diseases are middle-aged people. The Chinese girl talked about how the Chinese uses the yin and yang to diagnosis chronic diseases. She also stated they use herbal to try to cure these chronic diseases. I told the Chinese girl unlike China, the United States also have a theory they use to become healthy. I told her the United States believe in the influence of the biome dical model of health.The biomedical model of health is where the doctors look at parts of the body to figure out what is wrong with the body and fix it (Helman, 1991). An example of biomedical model of health would be a person going to the doctor because he or she is having chest pain. First, the doctor will do an x-ray on the chest. Secondly, the doctor will diagnosis from the x-ray of the person had a chest or a heart attack. Last, the doctor will give the person some medicine to cure his or her chest pain. Mental health is more common in the United States than in China.The Chinese girl stated that she read that over twenty million people in the United State have mental health (Manderscheid and Henderson, 2004); which is more than China. The age of mental health patients in the United States is over 18. Although, in the United Sates, most women suffer from mental health than men, mental is not due to depression of attempt suicide but depression of mood disorders. There is no cure for mental health problems in the United States. Not only is the United States common known for mental health problems but also diseases that lead to death.I told the girl in the interview that the United States three death diseases are heart disease, cancer, and stroke. Heart disease is the first leading death in the United States. Heart disease occurs mostly in men than women; it is mostly in older people (Fang, Kate, and Nora, 2011). Heart diseases are mostly could by smoking and not eating healthy. To cut the heart disease status, a person should exercise, do not smoke or quit smoking, and eat the right foods such as fruits and vegetables. Cancer is the second leading death in the United States.According to Klabunde, Brown, Ballard-Barbash, White, Thompson, Plescia, & King, (2012), â€Å"Each year, approximately 350,000 persons are diagnosed with breast, cervical, or colorectal cancer in the United States, and nearly 100,000 die from these diseases† (para. 1). There are over twenty-five percent of people in the United States diagnosed with cancer. The cause of most cancers is unknown. There is no cure of cancer. Stroke is the third leading death in the United States. Fang, Kate, M. and Mary (2012) stated that over fifty percent of the United States has been diagnosed with a stroke.Stroke is known to be cause by high blood pressure, stress, high cholesterol, and smoke. The cures to be stroke free is to exercise, eat healthy, and do not smoke. In conclusion, the interviewed between the Chinese girl and I was to help realize that there are a lot of differences and similarities of being healthy in each culture. China and the United States have theories of being healthy; they just have different theories – China theory is called yin and yang while the United States theory is called biomedical model of health. Both China and the United States have mental problems; the United States just have more.Another example of the cultures similarities are th ey both have diseases that cause death such as heart disease and cancer. Reference Fang, J. , Kate, M. S. , & Nora, L. K. (2011). Prevalence of coronary heart disease – united states, 2006-2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from http://search. proquest. com/docview/903302820? accountid=27965 Fang, J. , Kate, M. S. , & Mary, G. G. (2012). Prevalence of stroke – united states, 2006-2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from ttp://search. proquest. com/docview/1020131364? accountid=27965 Helman, C. G. (1991). Limits of biomedical explanation. Lancet, 337(8749), 1080. Klabunde, C. N. , PhD. , Brown, M. , Ballard-Barbash, R. , White, M. C. , ScD. , Thompson, T. , Plescia, M. , & King, S. C. , M. D. (2012). Cancer screening – united states, 2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from http://search. proquest. com/docview/9 22348301? accountid=27965 Manderscheid, R. W. , & Henderson, M. J. (2004). Mental health, united states, 2002 executive ummary. Administration and Policy in Mental Health, 32(1), 49-49. Retrieved from http://search. proquest. com/docview/211057805? accountid=27965 Matsumoto, D. , & Juang, L. (2013). Culture and psychology (5th ed. ). Belmont, CA: Wadsworth Cengage Learning. Li, X. , Phillips, M. R. , & Cohen, A. (2012). Indepth interviews with 244 female suicide attempters and their associates in northern china: Understanding the process and causes of the attempt. Crisis: The Journal Of Crisis Intervention And Suicide Prevention, 33(2), 66-72. doi:10. 1027/0227-5910/a000108Longde, W. , Lingzhi, K. , Fan, W. , Yamin, B. , & Burton, R. (2005). Preventing chronic diseases in China. Lancet, 366(9499), 1821-1824. doi:10. 1016/S0140-6736(05)67344-8 Traditional Chinese medicine. (2012). In Wikipedia. The Free Encyclopedia. Retrieved November 8, 2012, from http://en. wikipedia. org/w/index. php? title= Traditional_ Chinese_medicine&oldid=521839625 Zheng, S. , Song, M. , Wu, L. , Yang, S. , Shen, J. , Lu, X. & Wang, W. (2010). China: Public health genomics. Public Health Genomics, 13(5), 269-275. doi: http://dx. doi. org/10. 1159/000240969

A Critique of a health promotion tool Essay

The purpose of this essay is to critically analyse a health education resource, to show knowledge and understanding of the use of health behaviour models and to understand the concept of health promotion. The health education resource chosen by the author is presented in the form of a leaflet promoting breast awareness. Health promotion is â€Å"any planned combination of educational, political, environmental, regulatory, or organisational mechanisms that support actions and conditions of living conductive to the health of individuals, groups and communities†. (Joint Committee, 2001, p.101). The purpose of health promotion is to encourage the adoption of â€Å"healthy† behaviours. Health promotion is made up of 3 main concepts, which are Health education, Health protection and Prevention of disease, these also referred to as the health triad. There are many factors which may affect the implementation of health promotion, these are: educational background, sociocultural contexts, demographic position, attitudes, behaviour, socioeconomic groups and beliefs. Health promotion is also cost beneficial, although it appears to cost money, society saves money in the long run because treatment costs more than disease prevention, health protection and health education. Even though health promotion was being practiced in the 18th century, the most relevant changes have occurred in the past 20 years, this is primarily due to a change in the emphasis of health care. Health become more about prevention of illness rather than treatment in the early 1980’s, this paradigm shift in emphasis is directly related to cost benefits from health promotion and the change of responsibility for health onto the individual rather than the establishment (Health professionals). Health has been defined as: â€Å"a state of complete physical, mental and social wellbeing and merely the absence of disease or infirmity†. Health consists of five dimensions, which are: Physical health, Emotional health, Social health, Mental health and Spiritual health. Main Body Health promotion is a fundamental component of the health care systems. The health promotion relies on the health triad model, which consists of 3main domains as mentioned above in the introduction. The author will now go into more detail about these three domains. Health education – All aspects of  positive health education are comprised in the domain. This includes helping individuals, groups or communities develop positive health impute, such as self-esteem and life skills by influencing behaviour (Butler, 2001). Health Protection – This domain focuses on the increase of positive health and the prevention of ill health. It also comprises regulations and policies (Downie et al 1998). Disease Prevention – Planning and measures taken to stop disease or health problems before health event occur. This domain is split into three levels of prevention: primary, secondary and tertiary. Primary prevention – seeks to stop the onset of illness or injury during the pre-pathogenesis period. Secondary prevention measures leads to early diagnosis therefore treatment can be carried out promptly to prevent more severe pathogenesis. Tertiary prevention measures focus on the rehabilitation following significant pathogenesis, the role of tertiary prevention is to limit the affects of the pathogenesis has on individual’s lives (Cottrell et al 2002). A model is a framework used as a tool in health promotion to plan actions. Health behaviour is the focus of health promotion models, is to promote health successfully the models purpose is to promote a change in the individuals behaviours or to adopt new behaviours. Behaviours are modified by a number of internal and external factors, such as demographic variables e.g. gender, age, socio-psychological variables e.g. personality, social class and structural variables e.g. Knowledge about disease (Butler, 2001). There are numerous models used in health promotion but the author is going to concentrate on 3 of these models. The first model the author is going to look at is â€Å"The Health Belief Model† (HBM). The HBM is one the first behavioural change models to be developed; it is one of the most influential approaches to explaining health related behaviour. The HBM is a model of cognition, based on the predictors and precursors to health behaviours. Changes in behaviour are dependent on 5 factors – Perceived severity – cues to action, the belief that a health problem is serious. Perceived threat –  susceptibility, the belief that one is susceptible to a problem. Perceived benefit – the belief that changing one’s behaviour will reduce the threat. Perceived barriers – a perception of the obstacles/costs of changing one’s behaviour, self efficacy – the belief that one has the ability to change one’s behaviour (Butler, 2001). This model is most commonly utilised in primary and secondary preventions such as breast screening, testicular examination, cervical smears and the prostate cancer screening to name a few (Pender et al 2002). The second model the author is going to look at is the Transtheoretical Model. This model is also referred to as the Stages of Change Model. In this model behaviour change is viewed as a process which concentrates on the individual’s readiness to change. The difference with this specific model is that it is a cyclical process. Client’s often drop out of the interventions but may later re-enter where they left off or alternatively return to the initial stages. According to this model the are 5 stages of change: Pre-contemplation – not thinking about changing behaviour, Contemplation – thinking about changing behaviour in the near future, decision – making a plan to change behaviour, Maintenance – continuation of behaviour change. This model is most commonly associated with secondary prevention such as smoking, alcoholism, drugs abuse. Exercise and dietary change (Butler 2001). The third and final model the author is going to look at is the Dia gram of Reasoned Action (Appendix 1) which interlinks with the diagram of theory of Planned Behaviour (TPB) (Appendix 2). The above models consist of attitudes towards the behaviour, subjective norms, intention and behaviour but the TBP also includes perceived behavioural control. The purpose of both of these frameworks is not to study behaviour itself but to study attitudes towards behaviours. These models are most commonly associated with primary and tertiary preventions, primary preventions such as immunisation, contraception and nutrition, tertiary preventions such as smoking cessation, Coronary Heart Disease (CHD) Human Immuno Deficiency Virus (HIV) Auto Immune Disease Syndrome (AIDS) (Cottrell, 2002). In the United Kingdom (UK) approximately 1 in 12 women will develop breast cancer at some time in their lives. There are 25,000 new cases and 15,000 deaths due to breast cancer annually; approximately one percent of breast cancer incidence occurs in  men. The main risk factors associated with breast cancer are as follows: Family history, increasing age, late menopause, first child after 30 years of age, nuliparity (no pregnancies), social class (this is the most significant risk factor), and geographical location (e.g. UK has higher mortality than Japan). Other factors which are under evaluation are, stress, high alcohol intake and high – fat diet. (Alexander et al 2000). The incidence of breast cancer in women very rarely falls below the age of 35 years, rates being to increase steadily from then, affecting over 300 of 100,000 of the population by the time women reach the age of 85 years. The greatest numbers of women are diagnosed between the ages of 45 and 65 years of age. Breast cancer in men is almost always detected beyond the age of 65 years (Alexander et al 2000). As a requirement of this health promotion essay the author h As chosen a breast awareness leaflet to critically analyse. When critically analysing a health promotion resource, there are 5 important points to consider: links – The material should contain obvious and direct links to the discussion, Intelligibility – The material Should be understandable and a reasonable learning resource, the use of complex language and over long sentences or statements should be avoided to maintain concentration, print size should be of a reasonable size to prevent audience squinting to read the text and the font also should be pick with care such as sans seril (e.g. Ariel) use of pictures and diagrams. Colours should also be appropriate to the subject e.g. discreet subject, plain neutral colours, should be chosen. General style – style of the material should remain consistent to avoid distractions. Highlighting – This is a useful way of emphasising important points. Some methods of highlighting are bold text, underlining, changing c olour of the text, shaded area of importance. Targeting – This is aiming at the target audience e.g. age, gender. In relation to the leaflet the author is going to critically analyse the leaflet using the 5 points above. : Links – All points of the discussion mentioned in the leaflet were relevant to breast awareness. Intelligility – simple language is used throughout the leaflet although sentences so tend to be long winded/ Print size is of a reasonably readable size, the fonts is reasonable and consistent, two pictures are included in the leaflets but the audience would have benefited  more from diagrams as the pictures were not self explanatory, the front cover is appealing to the eye (see Appendix) and relevant to the subject, the background is purple which fades in form the top to the bottom and the pink ribbon which is the motif for the breast cancer this make the leaflet automatically recognisable to a person who was looking for a leaflet on this topic, yet not necessarily noticed by someone who isn ’t. Breast awareness is printed in white, with fairly large print size and an acceptable if muted font. The front cover specifies the main purpose of the leaflet is to provide information and support; there is also a clear indication of who is promoting this learning resource. General style – The style and format of the leaflet is consistent from start to finish. Highlighting – Highlighting was used throughout the leaflet to determine headings and subheadings this was achieved by changing the print colour to purple. Shading was also used to highlight important points. Targeting – The target audience of this learning resource is women, although men are briefly mentioned. The author feels that the leaflet would most likely be targeting women from quite a young age as it is a precautionary action so the quicker adaptation to new behaviours are absorbed the earlier the individual becomes familiar the there own breast and what normal form them.

buy custom Audi A8 essay

buy custom Audi A8 essay The advertisement is selling a brand new luxurious lifestyle which shows a an Audi A8 car where the advertisement itself begins by showing us why we should have a reason to say goodnight to everything that we might have seen and termed as luxurious and also showing us that there is more luxury to what we termed as luxury since it has become old and out dated which showed why in the advertisement the voice is seen to say goodnight to everything in life. This Audi commercial goodnight is a brand new 60 second TV advertisement which has been billed so as to be able to prelude to the Super Bowl ad which is up coming and the advertisement campaign is aimed at redefining new luxury. Its inspiration came from the book Goodnight Moon which was a childrens book which was initially written in 1947 by Margaret Brown who by then, the book was considered to be one of the most and best-selling book of children since it was very entertaining to the children (Foster, 2011). This advertisement goodnight is intended to mirror the story of the Goodnight moon and it takes all its viewers on a journey which is animated, through a mansion which is of a traditional style which is laden with stuffy luxury which is considered to be old and out dated. So this advertisement says goodnight to everything which is considered to be old luxury which is defined by the excesses and the gluttony, and all the features which are found in the Audi A8 sedan flagship of the 2011 which is the companys most technologically advanced vehicle that the company has been known to have produced in its new luxury Audi lineup. The good morning in the advertisement symbolizes the embrace of the new technology and new luxury as the Sedan A8 features are shown in the advert (Foster, 2011). The advertisement made me feel confident in myself. At first, I was somehow confused because after I watched the advertisement for the first time, my first reaction was to put on a very big smile on my face. The advertisement is very well planned since it began with a very good mansion although in the original advertisement it was considered to be out dated and part of old luxury which we are supposed to say goodnight to. With time, I came to find out that there I have a reason to sa goodnight to all the past and say good morning to new things and embrace the advancing technology of today. I think it is a very funny way to say goodnight. This advertisement can affect our behaviors and the way we feel about our communities because it can make us to hate the things we have currently and possess which make us to have very high aspirations because the main aim of Audi advertisement is to persuade people to buy the new luxurious car. In this case, the advertising is appealing enough to make people to want to purchase the car and embrace the new technology which can make a majority of the people to want to advance in the community. The main problem is that people may abandon all the good feelings that they had about their community in the name of them being out dated and old fashioned and try to adapt the new advanced technology which not everyone can be able to afford especially the young generation who is out to adventure all the new technologies which are coming up. The advertisement will influence our buying patterns because after one sees the advertisement which is very appealing and eye catching, one would be much exited to try out the new model of vehicle which is being advertised. The luxury of today and the consumers of today only exist in a world where there is no tradition but increasing entrepreneurial accomplishments where it can influence us as consumers to seek out the new and the luxury which is more evolved so that we can be able to stand out from the crowds. This advertisement about the Audi car can greatly affect our environment because the driving of a car by a citizen is one of the most polluting act that a citizen can commit especially air pollution. Vehicles are considered to produce environmental effects which are as a result of the vehicle itself or the infrastructure of the transport system. the Audi advertisement is very appealing to the public and it means that the total sales of the car would be very high which shows that there would be congestion which would further lead to the dangerous emissions in to the air from these vehicles which is a form of air pollution in the form of toxic gasses being released into the air like carbon monoxide, benzene, particulate matter, and nitrogen Dioxide. These emissions often affect thhe health of people and the carbon dioxide which is produced is a form of greenhouse gas emission. The heavy metals and the petroleum products which are from these vehicles can contaminate the storm water which can cause harm to all the creatures which live in the water like fish and the land. The expansion or roads due to the increment of the number of people using vehicles has been on the increase making up about 30%-35% of the total land in a majority of the cities which consume the natural habitats and can cause biodiversity losses. The noise and vibrations which is produced by vehicles can affect all the people who live very near to the busy roads and can cause interference with daily activities of people like sleeping. This advertisement plays very much into the problem of the consequences of the social sprawl in Conveyers, GA especially the urban sprawling where this advertisement can bring a lot of environmental side effects which are considered to be very toxic because of the auto mobile use which is considered to pollute the environment. The rise of technology has brought up a lot of problems to its end users who are the people and the rise in the technology has led to very many people to want and desire to live a luxurious life which has made the number of people who have embraced the new technologies to increase in numbers and as a result, it has led to poor urban planning and also decision making. The roads in the urban areas become too overcrowded because everyone uses a car and the rural areas remain to be very backward since the people move from the rural areas to the urban areas in quest for this new technology. This advertisement leads to an increase in the number of Audi S8 car sales for the company and in turn leads to poor infrastructures and chocking transportation systems and most especially in the urban sprawl. This is because there is no way one can live a luxurious life in the rural area, so people have to move to the cities where they can get all the luxury that they may need and it means buying more cars which increases the congestion in the traffic which means that the transport system could be slowed because of the many increasing cars on the road. This sprawl means that it would have very heavy impacts of the peoples lives. Buy custom Audi A8 essay

A Rhetorical Analysis of The First Kiss by John Updike Essays

A Rhetorical Analysis of The First Kiss by John Updike Essays A Rhetorical Analysis of The First Kiss by John Updike Paper A Rhetorical Analysis of The First Kiss by John Updike Paper In the essay titled The First Kiss, author John Update portrays baseball as a love-hate relationship with its fans. Update effetely conveys his message by appealing to pathos using metaphors, personification, and rhetorical questions. He begins with a metaphor stating, The many-headed monster called the Fenny Faithful yesterday resumed its romance with 25 youngish men in red socks who last year broke its monstrous big heart. He describes the fans of baseball as a many-headed monster implying that they are aggressive from the passion that they feel for that sport. He goes on by saying that they resumed their romance with the ones who broke they heart. That suggests that even though the team had many losses last season, they will still be devoted to them at the beginning of next season. He then begins to express how the love turns to hate by stating, braced for the first kiss of another prolonged entanglement, then asks a rhetorical question, in. ho can forget the ups and downs of last years fling? he refers to the first hit of the baseball season as the first kiss, and the first kiss is always he sweetest. Next he uses personifications expressing that baseball did the cruelest tease. Hes referring to their great win streak against their number one enemy, the Yankees, but ends up losing to them because of a cheap home run. Update displays how fed up the team was by exclaiming, Enough. Youll never get us to care again, Red Sox. He puts emphasis on the word enough by making it a one word sentence. He does this to show how sick and tired the fan s and they are at their last straw. Update then returns back to the love between the fans and baseball by eating, But monster have short memories, elastic hearts, and very foldable faculties. Once again he refers the fans as monsters because he defines monsters of having short memories and elastic hearts; they quickly forget about all the bad that has happened in the past and will continue to adore them. Therefore, by using metaphors, personifications, and rhetorical questions about the ups and downs of relationships, Update effectively conveys the message that theres a love-hate relationship between baseball and its fans.

Population growth and natural resource availability Research Paper

Population growth and natural resource availability - Research Paper Example The awareness regarding the need of the production system is increasing day by day in order to incorporate the goals of sustainable development. For managing this it is important that the natural resources are renewable, as they are considered to be the indicators for sustainability of the economic dynamics. This approach indicates that the natural resources are considered to be a link between environment and societies. The more recent subject in discussion related to resources and population growth is considered to be the significance of the quality of environment which is measured by the absence of water and air pollution and the stock of forest in a particular region. According to this view, environment may not be considered as a factor which limits the productivity with the expansion of population but it would rather be defined as factor whose quality is degraded with the increase in population. The expanding population increases the need for an arable land; it is a main cause behind deforestation and also encourages the conversion of forests into land for using it for different purposes. It is also considered to be the major cause of air, water and land pollution. On the other side environmental degradation may impose an effect on the natural resources reducing the marginal product of the labor through promoting lower incomes (Hinrichsen and Robey). In the past, the alarming situation was considered to be the diminution of natural resources. There are many scientists who have been calculating that duration till which the reserves of oil and coal will last. Therefore at present the interaction between man and natural environment is considered to be a source of alarm. In every natural ecosystem, the increase in population imposes a great pressure on it. This pressure becomes more immense in case of the human population, as this increase is not just numerical but also brings along the diversification and creation of new needs. This qualitative

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 13

Marketing - Essay Example At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the objectives inside defined product markets. Planning at this stage must consider and be regular with decisions prepared at the corporate level. However, single business unit organizations, corporate and business unit approach are the same. Crucial planning and decision making usually originates at the bottom of the structure. It is at this stage where firms put into operation the planned decisions regarding marketing strategy as well as marketing plans. This report seek to identify the role of marketing during strategic planning in building profitable customer relations. Also, it will highlight on negative impacts of a biased marketing plan. For a long time now, managers and academics have tried to differentiate productive from unproductive companies. The answer lies in the firm’s ability to bring greater customer significance, thus outperforming the competitors in the view of the customer. Within the limitations of corporate and   business strategy, strategic marketing is the instrument for making choices with regard to the client value for a target audience. By the use of segmentation and positioning, strategic marketing assist in targeting a company's marketing tools to achieve the market and marketing objectives formulated. Kotler defines Customer value as customers' feelings about the products received from a firm including the  risks related to that product. The key point is the identification of opportunities for consumer value. It also involves the process of analyzing the external and internal company atmosphere. The intention is to improve opportunities f or value formation and counter threats that may expose the use or authority of the present value generators in the future. The recognition and assessment of means to value creation are also fundamental as it is the capability to devise and realize plans based on the value invention decisions (Kotler, 2009). The Role of Marketing The planning process begins with an examination of the firm's internal and external entities creating a situation analysis. Based on a comprehensive review of these applicable issues, the firm establishes its operation, strategy, objectives, and more than a few functional plans. Planning efforts pertaining each functional area will generate strategic plan for that area. Although it is pertinent to note that the processes apprehended with developing a customer-oriented marketing strategy and marketing plan, should pressure that firm to develop effective marketing plans that are conversant with the business's goals. Senior management must synchronize these fun ctional plans in a way that will achieve a firm’s mission and business objectives. The Marketing Plan is a written document providing the layout of the firm’s marketing activities that involve execution and control of those proceedings. A marketing plan generates a number of purposes. For one, the marketing plan distinctively depicts how the firm will achieve

The influence of Gender and Alcohol Consumption Patterns on Alcohol Essay

The influence of Gender and Alcohol Consumption Patterns on Alcohol Expectancy amongst Undergraduate Students - Essay Example Its nearly impossible to study each and every single person's perceptions on the subject of alcohol prevalence rates, however, numbers and statistics are always an accurate tool for study. Many of the articles chosen to use for research include survey results, marketing opinions, college binge drinking studies, psychology related magazines and of course programs to cure alcohol related problems; such Alcoholics Anonymous (AA) and social norms programs made by colleges to reduce and stop binge drinking. Fact, one in three eighteen to twenty-four year old persons admitted into emergency rooms for serious injuries are intoxicated. Fact, a twelve-ounce bottle of beer has the same amount of alcohol as a standard shot of eighty-proof liquor mixed or straight as well as a five ounce glass of wine. Fact, rates of binge drinking are increasing alarmingly. When alcohol and undergraduate students are near, they are contributing to the need for college anti-alcohol social programs, strict laws and regulations, and of course, serious and sometimes fatal injury. But, what is the major problem and why is it a problem Increasing rates of alcoholism on college campuses are creating a large number of negative consequences including long term brain damage, long term jail sentences, and extremely long term sleep; six feet under. The main contributing factors to the increasing rates of alcoholism are directly caused by ineffective laws and regulations and the superior power of manipulation from the multi-media. This paper will be divided into five sections; the first section will cover the laws and regulations made by Canadian and American governments, the second and most focused part of the paper, the marketing power of the mass media and its effects on the individual, the third section will discuss why current marketing strategies to lessen the rates of alcohol use are failing and will continue to fail, the fourth section will bring attention to many of the skewed statistics of alcohol studies and use real articles and statistics to strengthen this allegation, and the latter sections will deal with many of the internal and psychological factors that each individual faces before consumption of alcohol; here, research from psychology journals and magazines will be criticized and analyzed to make a rational an d proper conclusion of the previous discussions and arguments. Laws And Regulations Of Alcohol In most of the United States of America, patrons must be twenty-one years of age to purchase and consume alcohol, whereas in most of Canada, the age of consumption is nineteen, however, one strange fact is that at eighteen, Canadians are considered adults; that is, they are indeed permitted to vote, but not purchase or consume

Cross-Cultural Perspectives Essay Example for Free

Cross-Cultural Perspectives Essay The Coca Cola Company, the world’s largest multinational beverage manufacturer and corporation, operates bottling plants and sells its products in more than 200 countries across the globe (The Coca Cola Company, 2014). Coca Cola’s massive global presence requires the organization to understand the different cultures of its many host countries; the laws within each country; and the business norms, styles, as well as practices of each country it conducts business operations in. The company has developed and implemented numerous policies, regulations, and guidelines for its suppliers, operation management, and employees in its various host countries. But, all of this detailed undertaking to address transparencies in the corporation’s supply chains throughout the world did not stop its El Salvadoran bottling and manufacturing plant’s management from purchasing refined sugar from a mill which used child labor. According to Human Rights Watch (HRW), up to one third of the workers on El Salvador’s sugarcane plantations are under the age of 18, with many starting to work in the fields between the ages of eight and eleven (HRW, 2004). Even though, the national and international child labor authorities prohibit minors under the age of 18 from performing hazardous or harmful work, plantation owners define these young children and teenagers who work with their parents as â€Å"helpers† instead of the workers they actually are (Veracity, 2006). The above paragraph represents one of the many cross-cultural issues facing Coca Cola and the myriad of other multinational organizations interactions outside the United States. In these various host countries having your children working beside you is considered common cultural practices; it provides additional income for the family’s survival because the poor state of many of their country’s economy (such as El Salvador) allows these injustices to continue. Regardless, of why these children are working in the sugarcane fields, and the fact that Coca Cola does not actually purchase its  refined sugar directly from the plantations, the company is in direct violation of its own â€Å"Guiding Principles for Suppliers to Coca Cola Company† policy. The policy states that, â€Å"Suppliers will not use child labor as defined by local law,† but Coca Cola fails to extend this policy one step further in the supply chain to include the supplier’s supplier of raw material (Veracity, 2006). So, in the long-term means that the organization is just as socially and ethically responsible for the use of child labor as well as the harm working in the field create as the suppliers and the plantation owners. The Coca Cola formula was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia; and the formula as well as the brand was purchased in 1889 by Asa Griggs Chandler who incorporated The Coca Cola Company in 1892 (The Coca Cola Company, 2014). Throughout its many years of operations the business always demonstrated strong market orientation; exhibited strategic decision making processes; and took actions to attract, satisfy, and retain customers. All of these positive actions have just added to company’ s advantage and profitability over competitors in the beverage industry, which is why they are number one in the world. Nevertheless, as the organization began to expand its operations into more and more host countries around the globe it has been involve with quite a number of misconduct and questionable unethical behavior. As a result, these legal and ethical problems have had an impact on the corporation’s financial performances, investor trust, and reduced its sales levels. Today’s Coca Cola Company is now engaging in an operation to rebuild its brand image and credibility, improve its sells, and reinforce its reputation by developing and implementing stronger company ethical and social responsibility throughout its entire global marketplace (The Coca Cola Company, 2014). There have been a number of events other than child labor in El Salvador where Coca Cola has been involved and held accountable in unethical behavior. In Colombia, Turkey, and Guatemala bottling plants the company has been accused of hiring paramilitary mercenaries to assassinate, torture, and coerce workers, their family members, and union leaders as they attempted to unionize to protect workers from unfair treatment and abuse by the host countries’ employers. These incidents sparked an campaign entitled, â€Å"Stop Killer Coke†, and a 2009 PBS documentary filmed by German Gutierezz and Carmen Garcia entitled, â€Å"The Coca-Cola Case†Ã‚  to reveal the company’s practices to consumers around the world (Huff, E. A., 2010). Of course, Coca Cola denied the allegations against the company and its bottling partners, where cleared of any wrong doing in the foreign courts. When the case was brought to the United States, Coca Cola fought and succeeded in having its name removed from the lawsuit (Huff, E. A., 2010). Another ethical and social responsibility issue the company encountered, actually there are two environmental issues concerning the depletion of groundwater and polluting of water in India. Coca Cola operates 52 water intensive bottling plants in India using 3.8 liters of freshwater to generate a liter of carbonated drink. While in the Southern Indian village of Plachimada in Kerala state groundwater along with loca l wells dried up forcing residents to rely on water supplies trucked in daily by the government due to persistent droughts, and the company’s bottling plants. In the rural Indian state of Uttar Pradesh where farming is the primary industry the residents have been experiencing similar conditions, only the government is not supplying enough water for the crops. As a result of the groundwater depletion situations the business is not only responsible for the loss of livelihood and hunger for the many citizens across India, but the creation of thirst. In 2003, the other issues of polluted water were discovered near the Kerala and Uttar Pradesh bottling plants. Sludge containing high levels of cadmium, lead, and chromium was given to farmers as free fertilizer to tribal farmers who lived near the plants, but the need for fresh water was overlooked by Coca Cola. As a side note, an Indian nonprofit group tested 57 carbonated beverages made by both Coca Cola and Pepsi at 25 bottling plants were found to be contaminated with between three and five different pesticides (The Corporation, 2009). Although, the organization denied creating the problems, the Indian government ordered Coca Cola to shut down one of its $25 million plants. The organization then thought long and hard about its corporate social responsibility (and lost revenue); and decided to improve their business practices in the local communities, reduced the water usage by 34%, started rainwater harvesting, and returned substantial amounts of water to depleted aquifers. They also stopped distributing sludge, joined with the Indian government to develop additional solid waste disposal sites, and began treating the water used to make soft drinks with activated carbon filtration (The Corporation, 2009). Coca Cola conducted all of these improvements to regain the trust of the local communities and the Indian government. But, my question would be, why not practice these ethical and corporate responsibility policies from the beginning? As more and more organizations are utilizing the opportunity of transitioning into multinational operations, they will have to research how business is conducted, the local laws, as well as the government policies and operation methods of every host country they wish to operate in. Then they will have to incorporate and implement all of their ethical and corporate social responsibility they employ in their home country universally throughout the entire business operation. Creating a unified culture that will adhere to a high level of business behavior in all global operations, respecting all of the local workforces’ cultures and traditions, and eliminating the use of any unethical values or behaviors from home and abroad. References Huff, E. A. (2010, May, 22). Coca Cola’s Murderous Record of Anti-Union Activity Exposed Retrieved from http://www.naturalnews.com/028844_coca-cola_html. The Coca Cola Company (2014). Retrieved from http://www.coca-colacompany.com/our-company. The Corporation (2009). Ethical Issues Concerning Coca-Cola in India. Retrieved from http://imaginecorporation.blogspot.com/ethical-issues-concerning-cocacola-in.html Veracity, D. (2006). Coca-Cola, Human Rights and Child Labor Retrieved from http://www.naturalmatters.net/article.asp?article=1301cat=219

A Catcher In The Rye - Summary :: essays research papers fc

A Catcher In The Rye - Summary The Catcher in the Rye is narrated by Holden Caulfield, a sixteen year-old boy recuperating in a rest home from a nervous breakdown, some time in 1950. Holden tells the story of his last day at a school called Pencey Prep, and of his subsequent psychological meltdown in New York City. Holden has been expelled from Pencey for academic failure, and after an unpleasant evening with his self-satisfied roommate Stradlater and their pimply next-door neighbor Ackley, he decides to leave Pencey for good and spend a few days alone in New York City before returning to his parents' Manhattan apartment. In New York, he succumbs to increasing feelings of loneliness and desperation brought on by the hypocrisy and ugliness of the adult world; he feels increasingly tormented by the memory of his younger brother Allie's death, and his life is complicated by his burgeoning sexuality. He wants to see his sister Phoebe and his old girlfriend Jane Gallagher, but instead he spends his time with Sally Haye s, a shallow socialite Holden's age, and Carl Luce, a pretentious Columbia student Holden treats as a source of sexual knowledge Increasingly lonely, Holden finally decides to sneak back to his parents' apartment to talk to Phoebe. He borrows some money from her, then goes to stay with his former English teacher, Mr. Antolini. When he believes Mr. Antolini to be making a homosexual advance toward him, Holden leaves his apartment, and spends the rest of the night on a bench in Grand Central Station. The next day Holden experiences the worst phase of his nervous breakdown. He wanders the streets, looking at children and talking to Allie. He tries to leave New York forever and hitchhike west, but when Phoebe insists on going with him he relents, agreeing to go back home to protect his sister from the ugliness of the world. He takes her to the park, and watches her ride on the merry-go-round; he suddenly feels overwhelmed by an inexplicable, intense happiness. Holden concludes his story by refusing to talk about what happened after that, but he fills in the most important details: he went home, was sent to the rest home, and will attend a new school next year. He regrets telling his story to so many people; talking about it, he says, makes him miss everyone By: Anna E-mail: Go0de2shu

Kargil War

Role of Media in Kargil Anshu Bhatia PGP2- 18012 Table of Contents Abstract2 Introduction3 Literature Review3 Discussion of the case5 Analysis and conclusion6 Bibliography7 Abstract This paper attempts at evaluating the role of media in the Kargil war, which broke out in the summer of 1999, at a time when the Indian media was equipped enough to set the media agenda as well as present the war at an unprecedented scale.As mortals, we have never seen the war situations Palestine, Kashmir, Iraq or Afghanistan but only can perceive the images seen through media reportings. Therefore, many of our perceptions are based on the realism as created by the media owners. Introduction The function of media through which they frame the news stories is called as Agenda-setting function of media. In the words of McCombs (2002), in a typical daily newspaper, over 75 percent of the potential news of the day is rejected and never transmitted to the audience (p. ). (Maxwell E. McCombs, 1993) Media (or th e press) has been said to inhere three basic roles, also called as the â€Å"three I's†. i. e. information, interpretation, and interest. (The Press – The press's many roles). The limitation of media capacity to enable its thorough surveillant function explains their selectivity. Also called as the ‘Gatekeeping theory’ in mass communications, this along with Agenda setting media theory is closely related to Theory of Framing, according to which , gatekeepers (or the edia), certain parts of an event/news are given more attention than the rest. This incomplete revelation can lead to biased opinions amongst different sections of the society, but all the three theories seem to have one point of parity- Media is empowered, has an agenda and transmits only that information which it wants to be channelized across to the public. Literature Review â€Å"Journalists will say that war is too important to be left to generals. Reporting of war is too important to be l eft to reporters.Soldiers need to get involved in this. † -Maj Gen Patrick Brady – 1990 (former Public Relations Chief of US Army) (HALI, 2000, August ) As opposed to the Indo-Pakistani War of 1971, Kargil was the first war that witnessed an emerging technology driven media in the era of television. Indian media had experienced live war coverage and broadcast for the first time, and therefore exploited the opportunity to bring forth the war in front of the people as if it was being fought right in front of their naked eyes.With daily updates and minute detailing covered, it was also the first time for the Indian military when fearless correspondents and journalists , armed with their satellite artillery made sure they covered the Indian army’s every step towards victory to make us proud. It was rightly said after the First World War, is that â€Å"war not only creates a supply of news but a demand for it (Ajai K. Rai) .Media is definitely able to ‘sell war ’ to its consumers given that it’s targeting and coverage is able to engage its consumers, which are mostly geographically concentrated in areas related to war. Armed by legendary conflict stories with Pakistan since Partition, media enhanced the platform available during war to display Kargil at its best, with one side devoted to the coverage of acts of superordinate bravery on the patriotic Indian side, and Anti-Pakistan agenda to display an adequate palette of sellable war at Kargil. The essence of successful warfare is secrecy; the essence of successful journalism is publicity,† says the preface to the British Ministry of Defence (MoD's) instructions to Task-Force bound correspondents during the Falklands war. (Ajai K. Rai) Military on one side is a hierarchical, disciplined and a closed culture contrasting to the independent and blurred code of conduct inhering Media. The latter is believed to have vested interest with prior set of goals for the agenda setti ng.Also known as the Fourth Estate, Media acted as the Force Multiplier during the War of Kargil, where it not only helped built public awareness about the intriguing war but also played a crucial role in enhancing public morale by disseminating information about activities of the Military to their friends and families. Media, especially television media has always been debated to have shown the ‘real war’ that arguably been far away from ‘reality’.At times deviated from its root purpose of information dissemination, and masked by ‘entertainment mantras’, often the images and broadcast are televised in a manner to sensationalize the eyeballs of its viewers. During Kargil, Military on one side, was biased with the emerged Media perceptions of narrating ‘Masala-extrapolated-tales’ which according to them could harm their efforts at war. On the other hand, to set the right sellable agenda for the war, Media had to equip itself with th e right policy interventions allowed at the right war locations to make the coverage a successful live war show for its viewers.According to Bernard Cohen's conceptualization, â€Å"The press is significantly more than a purveyor of information and opinion. It may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. † (The Press – The press's many roles) Informational dissemination role of media is always accompanied by Interpretation, often stirring public interest. It was during Kargil, that the main functional aspect of media as ‘agenda setting’ was argued in public discourses.Media in compliance with the Government played a pivotal role in determining role of media, route of communication vehicles and defined their agenda as ‘framers’ for the Kargil war’s narration to the public with immediate effect. Kargil saw the media as being harnessed as the mass channels for portraying the goodwill of the existing Vajpayee –NDA government as well as the justification of the war. Where on one side, the government made sure the agenda was rightly set to harness it for vote bank for the 13th Indian General Elections, held a few months after the KargilWar. Atal Bihari Vajpayee’s pivotal role as an anchor, a ‘de facto Head of State’ during the Kargil war helped the National Democratic Alliance (NDA) attain a majority reinstating him as Prime Minister. Media can play very important roles in War and peace making. On one hand, Media could forge bonds between conflicting nations but, Media under strict scrutiny by the Central government agencies was regulated to portray the implacability of the enemy nation at the war front with their anti-social strategies.Also, media was mobilized to gather the nation under the banner of national integrity to foster patriotism among civilians and enhance their involvement with the war, inclusive of their roles both as spectators as well as participants at war. Discussion of the case War reporters, during Kargil were portrayed as extraordinary individuals who risked their lives without any means of self defence to garner news for public information. It was observed that media reporters, Journalists, photographers and media personnel returning from Kargil LOC ceased to be mere observers but, eventually had become participants in war. It may be argued that Reporters employed operated upon a unanimously agreed agenda by print and television media, but at the same time it can also be said that they were ‘sole masters’ of decisions determining not only which news stories/or war fronts were covered in their narrations but also how were they framed for the public.Therefore, not only are the stories in media biased by society’s cultural, political and economic biases but also by individual preferences For television coverage, where Cost of news acquisition set out during Kargil by media owners was huge, the agenda setting process was impacted by their commercial considerations to a great extent. Much announced by the media to be telecasting ‘eye-witnessed real war news’, the images, video clips and narration can be debated that ‘Kargil news was never value free, form the individual reporter or media house’s point of view.The mere dilemma that whether a reporter’s news was free from his comments questions the epistemology of value-free information and its dissemination. The relationship between the Audiences and Media can be interestingly questioned on what the media perceives the Audiences desire to what the Audiences actually expect the media’s role to be. Kargil can be established as a benchmark for Indian media where, the public on one hand emanded maximum disclosure of the first televised war; on the other hand they understood the security deterrents that were attached to the sa me. The ‘Vietnam Syndrome’ till date reminds people that wars can be lost due to the total freedom and access provided to the media in their coverage of the war. (HALI, 2000, August ) The ‘right to know’ was not much demanded as a necessity by the masses given the fact that the war was being just and the national integrity and patriotic flavoured gains were much more than the price of death of Indian soldiers at the war front.Audiences expect the real war to be shown but at the same time, are also driven by their rationality to avoid extreme visuals of war casualties, involving both soldiers as well as civilians. To analyse the sheer brilliance of strategic operations by media analysts and planners during Kargil , one must take into account the efficient use of media to save India from the mangling received on the LOC as well as the snow capped peaks of Kargil.Indian media mobilized its resources as a response to the Kargil crisis and should be given credib ility for organizing programmes, handling syndication and conducting in-depth analysis and discussions on television as well as print about Kargil, helping to stir the right essence of Patriotism amongst Indians along with establishing the goodwill of Government support. The wide array of coverage was designed and channelled successfully to convince political as well as social diplomats worldwide that it was Pakistan who had caused many grievances to the Indian side.To dupe our own Indian masses, the Chanakyan principles of deceit and lies were fully utilized to their greatest advantage (Kapila, 2009) In order to support their campaign headstrong, one of the most communist decisions by the duality of Government and media was to act as a barricade by blocking Pakistani e-newspapers on the Internet, to ban PTV from the cable networks across the nation, minimize the causality broadcast of Indian soldiers but exaggerate the defeated (and dead) army of the enemy nation.Instead, internet was used a strategic weapon to market their content in such a designed way so as to strengthen the agenda setting and help spread the propaganda. An exclusive website called as www. vijayinkargil. com. Officially trained personnel to handle PR effectively controlled the content that went online, such that any truth about crafted claims regarding any victory or casualties could not be even verified. Amongst the crafted news due to the lip service of the Indian overnment along with media included falsehood spread by telecasting lies like Tiger hill,Mirage-2000 HUD displays with manipulated information on TV News Channel like BBC, CNN a and the likes. Masses were made to believe what they saw or interact with content prepared by media. In a way, it can be said that although media did not tell the masses what to think, they effectively filtered the unfavourable and designed new content such that the propaganda for Kargil success with Patriotic fervour could resonate with equal consisten cy across Indian, not only in india but worldwide. HALI, 2000, August ) The very process by which media gathered reports at source, packaged and disseminated to a wider audience was constrained by a an array of influences ranging from broadcasting protocols and standards, battlefield censorship by the Military, delusory and misleading information campaigns controlled by the central government propaganda. This created the famously known ‘Fog of war’ during the times of Kargil.Unfortunately, although Historians should occupy the front seat in drafting of information for Kargil, the ‘first cut prepared draft of history for Kargil’ prepared by the Media Journalists had so widely been discussed and consumed by the masses that it is due to this reason, that Historians had to and will continue to dislodge the contaminants that were reasons of causing the Fog of war. (Tasneem, 2011, March) Analysis and conclusion â€Å"Four hostile newspapers are more to be feared than a thousand bayonets† —Napoleon Media as a force multiplier adds tremendous impact to the war-inflicted nations.Managing people’s perceptions of the military as a dedicated, sacrificing and dutiful organization is mandatory for nay nation; especially this was followed during Kargil times. Therefore, the need to maintain close and code of confidence between media and the Military was a mandate. (Ajay K. Rai, 2004) Apart from the blood-shed and casualities, Kargil shall be remembered in history for highly successful diplomatic media campaign. One of the most effective ways in which this was demonstrated was the fashion in which the media was censored from critical warfronts (Kargil, Dras or Batalik sector) or from volatile surety information’s.Emotional and patriotic flavoured appeals were instrumented as catalysts by the government and military to mobilize the Media to the best of their media agenda. The revolution in information technology from radio as the media during Indo-Pakistani War of 1971to widespread digitization, enhanced channelled communication methodologies and airpower employment during the Kargil war, 1999, has become the journey through which appropriate lessons have been learnt and assimilated by the Military as well as the media to work hand-in hand for any crisis that occurs in the future.A joint engagement for study of security issues (posed by real time reporting by media personnel from the battlefield) was one of the significant post war actions that were taken up for mutual benefit. (Ajay K. Rai, 2004) Thus , best of technology and public relations management helped Kargil anchors manage the ‘ Media Spin’ effectively such that today, India as a diverse and integral nation would always utilize the power of Media both as a ‘ Force Multiplier’ to help root the Agenda setting as well as a ‘Weapon of War’.This has led to increased relevance and importance being laid down i n public discourses as well as central standards and protocols for masses to lay greater emphasis on the role of media in war. (HALI, 2000, August )Bibliography Ajai K. Rai, R. F. (n. d. ). Media at War: Issues and Limitations. http://www. idsa-india. org/an-dec-00-6. html . Ajay K. Rai, R. F. (2004). Military-Media Interface: Changing Paradigms New Challenges. IDSA . HALI, G. C. (2000, August ). The Role of Media in War. Defence Journal , http://www. defencejournal. com/2000/aug/role-media-war. htm. Kapila, D. S. (2009).THE ROLE OF INDIAN MEDIA IN PROXY WAR AND TERRORISM. IntelliBriefs . Maxwell E. McCombs, U. o. (1993). The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas. Journal of Communicationn 43(2), Spring. 0021-9916/93 , 58-67. Tasneem. (2011, March). How media influenced Kargil. Merinews – Power to People , http://www. merinews. com/article/how-media-influenced-the-kargil-war/15844256. shtml. The Press – The press's many rol es. (n. d. ). Encyclopedia of the New American Nation , http://www. americanforeignrelations. com/O-W/The-Press-The-press-s-many-roles. html#b.