Wednesday, November 27, 2019

Stonehenge essays

Stonehenge essays The History and Mystery of Stonehenge One of the most mysterious and intriguing pieces of architecture is the design of stones at Salisbury Plain in Wiltshire, England, named Stonehenge. Its purpose still remains unclear, but historians and archaeologists have speculated that is was used for either a grounds for the worship of ancient deities or an astrological observatory in order to mark significant events on the calendar used at the time. Today the area has been believed to be more of a celebration of the living and the heavenly bodies, more than a tribute place for the dead. The effort, time, and income used to build Stonehenge makes the modern observer believe that it was most definitely built for an important and special purpose. Many believe that the construction was built by the Druids between 3000 and 1500 BCE. The stones that remain in tact today simply represent the original design of Stonehenge. There is little that is interpreted from the design that remains today. Scholars and historians have to deduce the original meaning of the design of the stones from what remains today. Many of the stones have fallen over or were removed by other generations for use in other purposes. There has also been much damage to the large stones due to close public contact and damage due to the elements over time. The construction of Stonehenge has traditionally been classified into three different stages. In the first period, dating to approximately 3000 BCE, the area now viewed as Stonehenge was merely a large circular ditch with an elevated area in the middle. The circle was roughly 320 feet in diameter, one entrance leading to the interior and a large number of holes around the edge of the circle, and a wooden sanctuary in the middle. The circle was aligned with the midsummer sunrise, and the midwinter sunset. It was also inline with the rising and setting of the moon. It was situated evenly with the most southerly...

Saturday, November 23, 2019

Properties of the Basic Metals Element Group

Properties of the Basic Metals Element Group Several groups of elements can be termed metals. Here is look at the location of the metals on the periodic table and their common properties: Examples of Metals Most of the elements on the periodic table are metals, including gold, silver, platinum, mercury, uranium, aluminum, sodium, and calcium. Alloys, such as brass and bronze, also are metals. Location of Metals on the Periodic Table Metals are located on the left side and the middle of the periodic table. Group IA and Group IIA (the alkali metals) are the most active metals. The transition elements, groups IB to VIIIB, are also considered metals. The basic metals make up the element to the right of the transition metals. The bottom two rows of elements beneath the body of the periodic table are the lanthanides and actinides, which are also metals. Properties of Metals Metals, shiny solids, are room temperature (except mercury, which is a shiny liquid element), with characteristic high melting points and densities. Many of the properties of metals, including a large atomic radius, low ionization energy, and low electronegativity, are because the electrons in the valence shell of metal atoms can be removed easily. One characteristic of metals is their ability to be deformed without breaking. Malleability is the ability of a metal to be hammered into shapes. Ductility is the ability of a metal to be drawn into wire. Because the valence electrons can move freely, metals are good heat conductors and electrical conductors. Summary of Common Properties Shiny metallic appearanceSolids at room temperature (except mercury)High melting pointsHigh densitiesLarge atomic radiiLow ionization energiesLow electronegativitiesUsually, high deformationMalleableDuctileThermal conductorsElectrical conductors

Thursday, November 21, 2019

D2 Essay Example | Topics and Well Written Essays - 3000 words

D2 - Essay Example If the organisation does not weigh the pros and cons of change, then it ends up with serious issues in hand (Chiefele, 2012). There are various cases where the short sightedness of the management has led to serious complications. Such complications act like poison pills. The present research report presents a case study of an organisational change and evaluates it using the â€Å"Appreciative Inquiry 5D framework†. 2. Definition D2 is a French car components manufacturing company that is contemplating to shut down the production plant at Didcot in UK and shift the operational base to France. On being informed by the management the employees of the both the plants will display signs of discomfort and discontent. The discontent among the employees at the plant in France is considerably low in comparison to UK. This is due to the reason that the employees at the UK plant were expecting that the management will declare plans for large investment. Due to this the employees started expecting that the management has definite future plan for them. So the news of closure of the plant will get them by surprise. The discontent would not have reached such levels had the management decided to come up with back up plans for the laid off employees (Lindheim and Swartout, 2003). This affected trust and dependability that the employees shared with the management. ... The decision to shut off the production plant at UK came with the intent to cut down the unproductive expenses. The aim to shift the operational base to Blios in France is part of a larger plan to utilise the advanced manufacturing facility there. The other aim is to increase the production in Blios and achieve economy of scale. UK production plant happened to be the base of the product development for quite some time and it helped the company stride through the years of recession. Some of the best minds are engaged in the developments of the production at the UK base. So the management decided to shift the product development engineers back to France. It must be noted that the decision to shift and provide employment to a selected group of employees is a serious instance of favouritism or bias (Mallon and Webb, 2006). This is also one of the reasons that will aggravate the employees at UK. The product development engineers are reluctant to go to France. This may be due to various re asons but more importantly the change in place and weather and working will put them in difficulty. Till now the whole problem is discussed from the point of view of the UK employees. The levels of dissatisfaction and discontent may not be severe among the employees of production plants at Spain and France but the employees were also feeling jittery. This is mainly due to the unexpected changes that will be declared by the management (Meyer, 2000). The decisions taken on the organisational level involves paradigm shift in the whole organisation of D2. Most of the decision looks very mechanistic in nature. The mechanistic natures of the changes are not suitable for the overall development of the organisation (Moessinger, 2007). This is because of

Wednesday, November 20, 2019

DISCIPLESHIP MINISTRIES Research Paper Example | Topics and Well Written Essays - 3750 words

DISCIPLESHIP MINISTRIES - Research Paper Example This is the reason why God sent His only Son Jesus Christ to come and save humankind from sins. We also learn that the great mission of God began in the Old Testament, where God makes promises with the People of Israel and is fulfilled in the New Testament through Jesus Christ’s ministry and the Holy Spirit2. The death of Jesus showed God’s power over sins and His resurrection showed his power of death and marking the beginning of a new chapter those who believes in Him. The church plays a central role in ensuring that God’s redemptive mission is accomplished through worship, discipleship, fellowship, evangelism, and ministry. Jesus considered discipleship as an important thing that every Christian should be part of, which according to Him involves three steps namely going, baptizing, and teaching3. Below are the scriptural foundations for our discipleship: Mark 8:34-38: Jesus spoke to His disciples saying, if any of you want to be my follower, you must forget about yourself. You must take up your cross and follow me. If you want to save your life, you will destroy it. But if you give up your life for me and for the good news, you will save it. What will you gain, if you own the whole world but destroy yourself? What could you give to get back your soul? Don’t be ashamed of me and my message among these unfaithful and sinful people! If you are, the Son of Man will be ashamed of you when he comes in the glory of his Father with the holy angels (Mark 8:34-38)4. The Gospel according to John Chapter 15, Jesus says to His disciples, I am the vine, and you are the branches. If you stay joined to me, and I stay joined to you, then you will produce lots of fruit. But you cannot do anything without me. . . . Stay joined to me and let my teachings become part of you. Then you can pray for whatever you want, and your prayer will be answered. When you become fruitful disciples of mine, my Father will be honored (John Chap. 15)5. In Matthew

Sunday, November 17, 2019

Comprehensive Agrarian Reform Program Essay Example for Free

Comprehensive Agrarian Reform Program Essay By Gregg Keizer Courtesy of TechWeb News Even as spyware has become a dirty word and users have been bombarded with stories its pervasive,pernicious nature,criminals have dramatically expanded their distribution chhanels and infected and overwhelming majority of enterprise PCs anti-spyware vendor webroot said tuesday as it rolled out its latest stats. The number of malicious sites hosting spyware has quadrupled sense the star of the year,siad Richard Stienon, Webroots director of treats research, and now number over 300,000 URLs On average,enterprise PCs have 27 pieces of spyware on their hard drives,a 19 percent encrease in the last quarter alone,while a whopping 80 percent of corporate computer host at least on one instant of unwanted software,whether thats adware,spyware,or trojan horse. â€Å"The actual maliciousness of it is increasing,†said Stienon. â€Å"theressimply more malicious activity per piece of spyware.Theyre not satisfied with making their seven cent a click by flooding systems with adware ;now theyre focussing on identity theft,sometimes from within an organization spywares is being used by insiders,insane hack their employer or boss.† ll.do the following instruction and write your answer on space provided 1.Press Ctrl+A What happened? The all words that im typing is highlightened. 2.be sure nothing is selected.using the muose,in the first paragraph,select or highlight with out losing the selection,hold the Ctrl key and highlight the other â€Å"spyware†words on the first paragraph. What happened? 3.Position the cursor at the very start of a paragraph.hold the Ctrl+shift key then press the right arrow key 3 or more times. What happened? 4.position the cursor anywhere in the first paragraph.hold the shift key and click anywhere in the 3 paragraph. What happened? 5.position the cursor anywhere in the first paragraph.hold the shift key and click on arrow key 3 or more times. What happened?

Friday, November 15, 2019

Cooperative Pursuit :: essays research papers

Cooperative Pursuit Rural electric cooperatives are formed in order to bring rural areas of the United States fast, affordable, and efficient electricity. An electric co- op is designed to offer you electricity at a cheaper rate and enables one to make use of modern electric conveniences. Conveniences that an electric co-op bring include hot water, lights, and heat. Imagine how life would be with these electric conveniences at your disposal. Life as it is known would be completely different; more relaxed, more comfortable, and much easier. Even though there is a small fee required to join the co-op think of all the advantages you will receive.   Ã‚  Ã‚  Ã‚  Ã‚  Hot water is a distinct electric convenience that you could enjoy if you decide to form an electric co-op. Hot water not only allows simple routines such as bathing to be more comfortable it is used to sanitize your home as well as your articles of clothing. Thanks to the modernization of preheated water, it is no longer necessary that water be heated manually through backbreaking labor. All thanks to the arrival of a hot water heater controlled by electricity.   Ã‚  Ã‚  Ã‚  Ã‚  Electrical lighting has unquestionably altered the average household and will increase your farm productivity. With electricity it is possible to make use of the entire day not just the daylight hours. thereby increasing your farm production by being able to work at a steady pace for a longer period of time. Imagine not having to blow out or relight candles, with the flip of a switch you automatically lighted the entire house. Electric lighting is not only one of the most common conveniences, it is the most practical.   Ã‚  Ã‚  Ã‚  Ã‚  Modern day heating compared to the burning of wood or coal is a very welcomed change in American society. A wood burning stove is now a thing of the past. Imagine the heating of your entire home with electricity. Chopping wood, hauling coal, and stoking the fire will become a memory from days gone by. I guarantee that you will enjoy being able to control the warmth of your of your home at the flip of a switch. the environment will also profit by the use of electric heating, By having cleaner air and being able to retain possession of one of it's most treasured possessions - trees.   Ã‚  Ã‚  Ã‚  Ã‚  The conveniences cited above may be conveyed to you effectively by an electric cooperative. Try to imagine all of the modern conveniences listed in your very own home. If cost is a factor in making the switch from your accustomed to a more modernize life, most co-ops only ask a five dollar

Tuesday, November 12, 2019

Culture and Health Attitudes

United States and China Health Attitudes PSYC3540 Culture, Ethnicity, and Diversity U05a1 Culture and Health Attitudes Capella University November, 2012 United States and China Health Attitudes Although every culture has different belief of being healthy, they all share the same definition. According to Mastsumoto and Juang (2013) healthy is defined as, â€Å"a state of complete physical, mental, and social well-being not merely the absence of diseases or infirmity† (p. 180). Not only do it takes physically, mentally, and socially well-being but diseases free to be classified as healthy in all cultures.The United States and the China culture share many differences and similarities when it comes to the belief of being healthy. Recently, there was an interview between a twenty-five year old Chinese girl and me. This girl owned her own business. She was born and raised in China but moved to the United States when she turned twenty years old. She told me she learned that China and the United States share many differences and similarities toward being healthy. The Chinese girl told me in the interviewed in China, they mainly believe in the principle of yin and yang to be healthy.According to the Wikipedia Encyclopedia (2012), â€Å"The concept of yin and yang is also applicable to the human body; for example, the upper part of the body and the back are assigned to yang which is cold foods, while the lower parts of the body are believed to have the yin character which is hot foods. Yin and yang characterization also extends to the various body functions, and – more importantly – to disease symptoms (e. g. , cold and heat sensations are assumed to be yin and yang symptoms, respectively). † Yin and yang is what Chinese people use as a balance between good and bad health.They believe that imbalance of yin or yang is what leads to poor health. For example, if a person eats too much of yin, which might be spicy foods, they are told that the yin caused them to have poor health; this person sure drinks some herbal teas to balance him or her back to good health. Although China believes in good health, there are a lot of mental health people there. The Chinese girl also told me that there are a lot of people in China that have mental health problems – over millions. Most of the mental health problems are due to depression.There are a lot of mental health patients in China that attempts suicide. According to Li, Philips, and Cohen (2012), â€Å"More women attempt suicide than men. The most frequent causes of the attempts were interpersonal conflict (87%), psychological problems (33%), and conflict between others that affected the subject (27%)† (para 1). The Chinese girl said the main cause of the women attempting suicide is due to interpersonal conflict, psychological problems, and conflict with the other people. There are no solutions for the mental health problems in China.Not only do they have mental health p roblems but also chronic diseases. China is known to have more chronic diseases than any other diseases. The Chinese girl told me they are known to have a high risk of cardiovascular diseases, chronic respiratory disease, and cancer. Summary chronic diseases now account for an estimated 80% of deaths and 70% of disability adjusted life-years lost in China (Longde, Lingzhi, Fan, Yamin, and Burton, 2005). The chronic diseases death and the disability adjusted life-years lost are very high in China.The chronic diseases are mostly related to high blood pressure and tobacco used. Most of these people that die from chronic diseases are middle-aged people. The Chinese girl talked about how the Chinese uses the yin and yang to diagnosis chronic diseases. She also stated they use herbal to try to cure these chronic diseases. I told the Chinese girl unlike China, the United States also have a theory they use to become healthy. I told her the United States believe in the influence of the biome dical model of health.The biomedical model of health is where the doctors look at parts of the body to figure out what is wrong with the body and fix it (Helman, 1991). An example of biomedical model of health would be a person going to the doctor because he or she is having chest pain. First, the doctor will do an x-ray on the chest. Secondly, the doctor will diagnosis from the x-ray of the person had a chest or a heart attack. Last, the doctor will give the person some medicine to cure his or her chest pain. Mental health is more common in the United States than in China.The Chinese girl stated that she read that over twenty million people in the United State have mental health (Manderscheid and Henderson, 2004); which is more than China. The age of mental health patients in the United States is over 18. Although, in the United Sates, most women suffer from mental health than men, mental is not due to depression of attempt suicide but depression of mood disorders. There is no cure for mental health problems in the United States. Not only is the United States common known for mental health problems but also diseases that lead to death.I told the girl in the interview that the United States three death diseases are heart disease, cancer, and stroke. Heart disease is the first leading death in the United States. Heart disease occurs mostly in men than women; it is mostly in older people (Fang, Kate, and Nora, 2011). Heart diseases are mostly could by smoking and not eating healthy. To cut the heart disease status, a person should exercise, do not smoke or quit smoking, and eat the right foods such as fruits and vegetables. Cancer is the second leading death in the United States.According to Klabunde, Brown, Ballard-Barbash, White, Thompson, Plescia, & King, (2012), â€Å"Each year, approximately 350,000 persons are diagnosed with breast, cervical, or colorectal cancer in the United States, and nearly 100,000 die from these diseases† (para. 1). There are over twenty-five percent of people in the United States diagnosed with cancer. The cause of most cancers is unknown. There is no cure of cancer. Stroke is the third leading death in the United States. Fang, Kate, M. and Mary (2012) stated that over fifty percent of the United States has been diagnosed with a stroke.Stroke is known to be cause by high blood pressure, stress, high cholesterol, and smoke. The cures to be stroke free is to exercise, eat healthy, and do not smoke. In conclusion, the interviewed between the Chinese girl and I was to help realize that there are a lot of differences and similarities of being healthy in each culture. China and the United States have theories of being healthy; they just have different theories – China theory is called yin and yang while the United States theory is called biomedical model of health. Both China and the United States have mental problems; the United States just have more.Another example of the cultures similarities are th ey both have diseases that cause death such as heart disease and cancer. Reference Fang, J. , Kate, M. S. , & Nora, L. K. (2011). Prevalence of coronary heart disease – united states, 2006-2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from http://search. proquest. com/docview/903302820? accountid=27965 Fang, J. , Kate, M. S. , & Mary, G. G. (2012). Prevalence of stroke – united states, 2006-2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from ttp://search. proquest. com/docview/1020131364? accountid=27965 Helman, C. G. (1991). Limits of biomedical explanation. Lancet, 337(8749), 1080. Klabunde, C. N. , PhD. , Brown, M. , Ballard-Barbash, R. , White, M. C. , ScD. , Thompson, T. , Plescia, M. , & King, S. C. , M. D. (2012). Cancer screening – united states, 2010. (). Atlanta, United States, Atlanta: U. S. Center for Disease Control. Retrieved from http://search. proquest. com/docview/9 22348301? accountid=27965 Manderscheid, R. W. , & Henderson, M. J. (2004). Mental health, united states, 2002 executive ummary. Administration and Policy in Mental Health, 32(1), 49-49. Retrieved from http://search. proquest. com/docview/211057805? accountid=27965 Matsumoto, D. , & Juang, L. (2013). Culture and psychology (5th ed. ). Belmont, CA: Wadsworth Cengage Learning. Li, X. , Phillips, M. R. , & Cohen, A. (2012). Indepth interviews with 244 female suicide attempters and their associates in northern china: Understanding the process and causes of the attempt. Crisis: The Journal Of Crisis Intervention And Suicide Prevention, 33(2), 66-72. doi:10. 1027/0227-5910/a000108Longde, W. , Lingzhi, K. , Fan, W. , Yamin, B. , & Burton, R. (2005). Preventing chronic diseases in China. Lancet, 366(9499), 1821-1824. doi:10. 1016/S0140-6736(05)67344-8 Traditional Chinese medicine. (2012). In Wikipedia. The Free Encyclopedia. Retrieved November 8, 2012, from http://en. wikipedia. org/w/index. php? title= Traditional_ Chinese_medicine&oldid=521839625 Zheng, S. , Song, M. , Wu, L. , Yang, S. , Shen, J. , Lu, X. & Wang, W. (2010). China: Public health genomics. Public Health Genomics, 13(5), 269-275. doi: http://dx. doi. org/10. 1159/000240969

Sunday, November 10, 2019

A Critique of a health promotion tool Essay

The purpose of this essay is to critically analyse a health education resource, to show knowledge and understanding of the use of health behaviour models and to understand the concept of health promotion. The health education resource chosen by the author is presented in the form of a leaflet promoting breast awareness. Health promotion is â€Å"any planned combination of educational, political, environmental, regulatory, or organisational mechanisms that support actions and conditions of living conductive to the health of individuals, groups and communities†. (Joint Committee, 2001, p.101). The purpose of health promotion is to encourage the adoption of â€Å"healthy† behaviours. Health promotion is made up of 3 main concepts, which are Health education, Health protection and Prevention of disease, these also referred to as the health triad. There are many factors which may affect the implementation of health promotion, these are: educational background, sociocultural contexts, demographic position, attitudes, behaviour, socioeconomic groups and beliefs. Health promotion is also cost beneficial, although it appears to cost money, society saves money in the long run because treatment costs more than disease prevention, health protection and health education. Even though health promotion was being practiced in the 18th century, the most relevant changes have occurred in the past 20 years, this is primarily due to a change in the emphasis of health care. Health become more about prevention of illness rather than treatment in the early 1980’s, this paradigm shift in emphasis is directly related to cost benefits from health promotion and the change of responsibility for health onto the individual rather than the establishment (Health professionals). Health has been defined as: â€Å"a state of complete physical, mental and social wellbeing and merely the absence of disease or infirmity†. Health consists of five dimensions, which are: Physical health, Emotional health, Social health, Mental health and Spiritual health. Main Body Health promotion is a fundamental component of the health care systems. The health promotion relies on the health triad model, which consists of 3main domains as mentioned above in the introduction. The author will now go into more detail about these three domains. Health education – All aspects of  positive health education are comprised in the domain. This includes helping individuals, groups or communities develop positive health impute, such as self-esteem and life skills by influencing behaviour (Butler, 2001). Health Protection – This domain focuses on the increase of positive health and the prevention of ill health. It also comprises regulations and policies (Downie et al 1998). Disease Prevention – Planning and measures taken to stop disease or health problems before health event occur. This domain is split into three levels of prevention: primary, secondary and tertiary. Primary prevention – seeks to stop the onset of illness or injury during the pre-pathogenesis period. Secondary prevention measures leads to early diagnosis therefore treatment can be carried out promptly to prevent more severe pathogenesis. Tertiary prevention measures focus on the rehabilitation following significant pathogenesis, the role of tertiary prevention is to limit the affects of the pathogenesis has on individual’s lives (Cottrell et al 2002). A model is a framework used as a tool in health promotion to plan actions. Health behaviour is the focus of health promotion models, is to promote health successfully the models purpose is to promote a change in the individuals behaviours or to adopt new behaviours. Behaviours are modified by a number of internal and external factors, such as demographic variables e.g. gender, age, socio-psychological variables e.g. personality, social class and structural variables e.g. Knowledge about disease (Butler, 2001). There are numerous models used in health promotion but the author is going to concentrate on 3 of these models. The first model the author is going to look at is â€Å"The Health Belief Model† (HBM). The HBM is one the first behavioural change models to be developed; it is one of the most influential approaches to explaining health related behaviour. The HBM is a model of cognition, based on the predictors and precursors to health behaviours. Changes in behaviour are dependent on 5 factors – Perceived severity – cues to action, the belief that a health problem is serious. Perceived threat –  susceptibility, the belief that one is susceptible to a problem. Perceived benefit – the belief that changing one’s behaviour will reduce the threat. Perceived barriers – a perception of the obstacles/costs of changing one’s behaviour, self efficacy – the belief that one has the ability to change one’s behaviour (Butler, 2001). This model is most commonly utilised in primary and secondary preventions such as breast screening, testicular examination, cervical smears and the prostate cancer screening to name a few (Pender et al 2002). The second model the author is going to look at is the Transtheoretical Model. This model is also referred to as the Stages of Change Model. In this model behaviour change is viewed as a process which concentrates on the individual’s readiness to change. The difference with this specific model is that it is a cyclical process. Client’s often drop out of the interventions but may later re-enter where they left off or alternatively return to the initial stages. According to this model the are 5 stages of change: Pre-contemplation – not thinking about changing behaviour, Contemplation – thinking about changing behaviour in the near future, decision – making a plan to change behaviour, Maintenance – continuation of behaviour change. This model is most commonly associated with secondary prevention such as smoking, alcoholism, drugs abuse. Exercise and dietary change (Butler 2001). The third and final model the author is going to look at is the Dia gram of Reasoned Action (Appendix 1) which interlinks with the diagram of theory of Planned Behaviour (TPB) (Appendix 2). The above models consist of attitudes towards the behaviour, subjective norms, intention and behaviour but the TBP also includes perceived behavioural control. The purpose of both of these frameworks is not to study behaviour itself but to study attitudes towards behaviours. These models are most commonly associated with primary and tertiary preventions, primary preventions such as immunisation, contraception and nutrition, tertiary preventions such as smoking cessation, Coronary Heart Disease (CHD) Human Immuno Deficiency Virus (HIV) Auto Immune Disease Syndrome (AIDS) (Cottrell, 2002). In the United Kingdom (UK) approximately 1 in 12 women will develop breast cancer at some time in their lives. There are 25,000 new cases and 15,000 deaths due to breast cancer annually; approximately one percent of breast cancer incidence occurs in  men. The main risk factors associated with breast cancer are as follows: Family history, increasing age, late menopause, first child after 30 years of age, nuliparity (no pregnancies), social class (this is the most significant risk factor), and geographical location (e.g. UK has higher mortality than Japan). Other factors which are under evaluation are, stress, high alcohol intake and high – fat diet. (Alexander et al 2000). The incidence of breast cancer in women very rarely falls below the age of 35 years, rates being to increase steadily from then, affecting over 300 of 100,000 of the population by the time women reach the age of 85 years. The greatest numbers of women are diagnosed between the ages of 45 and 65 years of age. Breast cancer in men is almost always detected beyond the age of 65 years (Alexander et al 2000). As a requirement of this health promotion essay the author h As chosen a breast awareness leaflet to critically analyse. When critically analysing a health promotion resource, there are 5 important points to consider: links – The material should contain obvious and direct links to the discussion, Intelligibility – The material Should be understandable and a reasonable learning resource, the use of complex language and over long sentences or statements should be avoided to maintain concentration, print size should be of a reasonable size to prevent audience squinting to read the text and the font also should be pick with care such as sans seril (e.g. Ariel) use of pictures and diagrams. Colours should also be appropriate to the subject e.g. discreet subject, plain neutral colours, should be chosen. General style – style of the material should remain consistent to avoid distractions. Highlighting – This is a useful way of emphasising important points. Some methods of highlighting are bold text, underlining, changing c olour of the text, shaded area of importance. Targeting – This is aiming at the target audience e.g. age, gender. In relation to the leaflet the author is going to critically analyse the leaflet using the 5 points above. : Links – All points of the discussion mentioned in the leaflet were relevant to breast awareness. Intelligility – simple language is used throughout the leaflet although sentences so tend to be long winded/ Print size is of a reasonably readable size, the fonts is reasonable and consistent, two pictures are included in the leaflets but the audience would have benefited  more from diagrams as the pictures were not self explanatory, the front cover is appealing to the eye (see Appendix) and relevant to the subject, the background is purple which fades in form the top to the bottom and the pink ribbon which is the motif for the breast cancer this make the leaflet automatically recognisable to a person who was looking for a leaflet on this topic, yet not necessarily noticed by someone who isn ’t. Breast awareness is printed in white, with fairly large print size and an acceptable if muted font. The front cover specifies the main purpose of the leaflet is to provide information and support; there is also a clear indication of who is promoting this learning resource. General style – The style and format of the leaflet is consistent from start to finish. Highlighting – Highlighting was used throughout the leaflet to determine headings and subheadings this was achieved by changing the print colour to purple. Shading was also used to highlight important points. Targeting – The target audience of this learning resource is women, although men are briefly mentioned. The author feels that the leaflet would most likely be targeting women from quite a young age as it is a precautionary action so the quicker adaptation to new behaviours are absorbed the earlier the individual becomes familiar the there own breast and what normal form them.

Friday, November 8, 2019

buy custom Audi A8 essay

buy custom Audi A8 essay The advertisement is selling a brand new luxurious lifestyle which shows a an Audi A8 car where the advertisement itself begins by showing us why we should have a reason to say goodnight to everything that we might have seen and termed as luxurious and also showing us that there is more luxury to what we termed as luxury since it has become old and out dated which showed why in the advertisement the voice is seen to say goodnight to everything in life. This Audi commercial goodnight is a brand new 60 second TV advertisement which has been billed so as to be able to prelude to the Super Bowl ad which is up coming and the advertisement campaign is aimed at redefining new luxury. Its inspiration came from the book Goodnight Moon which was a childrens book which was initially written in 1947 by Margaret Brown who by then, the book was considered to be one of the most and best-selling book of children since it was very entertaining to the children (Foster, 2011). This advertisement goodnight is intended to mirror the story of the Goodnight moon and it takes all its viewers on a journey which is animated, through a mansion which is of a traditional style which is laden with stuffy luxury which is considered to be old and out dated. So this advertisement says goodnight to everything which is considered to be old luxury which is defined by the excesses and the gluttony, and all the features which are found in the Audi A8 sedan flagship of the 2011 which is the companys most technologically advanced vehicle that the company has been known to have produced in its new luxury Audi lineup. The good morning in the advertisement symbolizes the embrace of the new technology and new luxury as the Sedan A8 features are shown in the advert (Foster, 2011). The advertisement made me feel confident in myself. At first, I was somehow confused because after I watched the advertisement for the first time, my first reaction was to put on a very big smile on my face. The advertisement is very well planned since it began with a very good mansion although in the original advertisement it was considered to be out dated and part of old luxury which we are supposed to say goodnight to. With time, I came to find out that there I have a reason to sa goodnight to all the past and say good morning to new things and embrace the advancing technology of today. I think it is a very funny way to say goodnight. This advertisement can affect our behaviors and the way we feel about our communities because it can make us to hate the things we have currently and possess which make us to have very high aspirations because the main aim of Audi advertisement is to persuade people to buy the new luxurious car. In this case, the advertising is appealing enough to make people to want to purchase the car and embrace the new technology which can make a majority of the people to want to advance in the community. The main problem is that people may abandon all the good feelings that they had about their community in the name of them being out dated and old fashioned and try to adapt the new advanced technology which not everyone can be able to afford especially the young generation who is out to adventure all the new technologies which are coming up. The advertisement will influence our buying patterns because after one sees the advertisement which is very appealing and eye catching, one would be much exited to try out the new model of vehicle which is being advertised. The luxury of today and the consumers of today only exist in a world where there is no tradition but increasing entrepreneurial accomplishments where it can influence us as consumers to seek out the new and the luxury which is more evolved so that we can be able to stand out from the crowds. This advertisement about the Audi car can greatly affect our environment because the driving of a car by a citizen is one of the most polluting act that a citizen can commit especially air pollution. Vehicles are considered to produce environmental effects which are as a result of the vehicle itself or the infrastructure of the transport system. the Audi advertisement is very appealing to the public and it means that the total sales of the car would be very high which shows that there would be congestion which would further lead to the dangerous emissions in to the air from these vehicles which is a form of air pollution in the form of toxic gasses being released into the air like carbon monoxide, benzene, particulate matter, and nitrogen Dioxide. These emissions often affect thhe health of people and the carbon dioxide which is produced is a form of greenhouse gas emission. The heavy metals and the petroleum products which are from these vehicles can contaminate the storm water which can cause harm to all the creatures which live in the water like fish and the land. The expansion or roads due to the increment of the number of people using vehicles has been on the increase making up about 30%-35% of the total land in a majority of the cities which consume the natural habitats and can cause biodiversity losses. The noise and vibrations which is produced by vehicles can affect all the people who live very near to the busy roads and can cause interference with daily activities of people like sleeping. This advertisement plays very much into the problem of the consequences of the social sprawl in Conveyers, GA especially the urban sprawling where this advertisement can bring a lot of environmental side effects which are considered to be very toxic because of the auto mobile use which is considered to pollute the environment. The rise of technology has brought up a lot of problems to its end users who are the people and the rise in the technology has led to very many people to want and desire to live a luxurious life which has made the number of people who have embraced the new technologies to increase in numbers and as a result, it has led to poor urban planning and also decision making. The roads in the urban areas become too overcrowded because everyone uses a car and the rural areas remain to be very backward since the people move from the rural areas to the urban areas in quest for this new technology. This advertisement leads to an increase in the number of Audi S8 car sales for the company and in turn leads to poor infrastructures and chocking transportation systems and most especially in the urban sprawl. This is because there is no way one can live a luxurious life in the rural area, so people have to move to the cities where they can get all the luxury that they may need and it means buying more cars which increases the congestion in the traffic which means that the transport system could be slowed because of the many increasing cars on the road. This sprawl means that it would have very heavy impacts of the peoples lives. Buy custom Audi A8 essay

Tuesday, November 5, 2019

A Rhetorical Analysis of The First Kiss by John Updike Essays

A Rhetorical Analysis of The First Kiss by John Updike Essays A Rhetorical Analysis of The First Kiss by John Updike Paper A Rhetorical Analysis of The First Kiss by John Updike Paper In the essay titled The First Kiss, author John Update portrays baseball as a love-hate relationship with its fans. Update effetely conveys his message by appealing to pathos using metaphors, personification, and rhetorical questions. He begins with a metaphor stating, The many-headed monster called the Fenny Faithful yesterday resumed its romance with 25 youngish men in red socks who last year broke its monstrous big heart. He describes the fans of baseball as a many-headed monster implying that they are aggressive from the passion that they feel for that sport. He goes on by saying that they resumed their romance with the ones who broke they heart. That suggests that even though the team had many losses last season, they will still be devoted to them at the beginning of next season. He then begins to express how the love turns to hate by stating, braced for the first kiss of another prolonged entanglement, then asks a rhetorical question, in. ho can forget the ups and downs of last years fling? he refers to the first hit of the baseball season as the first kiss, and the first kiss is always he sweetest. Next he uses personifications expressing that baseball did the cruelest tease. Hes referring to their great win streak against their number one enemy, the Yankees, but ends up losing to them because of a cheap home run. Update displays how fed up the team was by exclaiming, Enough. Youll never get us to care again, Red Sox. He puts emphasis on the word enough by making it a one word sentence. He does this to show how sick and tired the fan s and they are at their last straw. Update then returns back to the love between the fans and baseball by eating, But monster have short memories, elastic hearts, and very foldable faculties. Once again he refers the fans as monsters because he defines monsters of having short memories and elastic hearts; they quickly forget about all the bad that has happened in the past and will continue to adore them. Therefore, by using metaphors, personifications, and rhetorical questions about the ups and downs of relationships, Update effectively conveys the message that theres a love-hate relationship between baseball and its fans.

Sunday, November 3, 2019

Population growth and natural resource availability Research Paper

Population growth and natural resource availability - Research Paper Example The awareness regarding the need of the production system is increasing day by day in order to incorporate the goals of sustainable development. For managing this it is important that the natural resources are renewable, as they are considered to be the indicators for sustainability of the economic dynamics. This approach indicates that the natural resources are considered to be a link between environment and societies. The more recent subject in discussion related to resources and population growth is considered to be the significance of the quality of environment which is measured by the absence of water and air pollution and the stock of forest in a particular region. According to this view, environment may not be considered as a factor which limits the productivity with the expansion of population but it would rather be defined as factor whose quality is degraded with the increase in population. The expanding population increases the need for an arable land; it is a main cause behind deforestation and also encourages the conversion of forests into land for using it for different purposes. It is also considered to be the major cause of air, water and land pollution. On the other side environmental degradation may impose an effect on the natural resources reducing the marginal product of the labor through promoting lower incomes (Hinrichsen and Robey). In the past, the alarming situation was considered to be the diminution of natural resources. There are many scientists who have been calculating that duration till which the reserves of oil and coal will last. Therefore at present the interaction between man and natural environment is considered to be a source of alarm. In every natural ecosystem, the increase in population imposes a great pressure on it. This pressure becomes more immense in case of the human population, as this increase is not just numerical but also brings along the diversification and creation of new needs. This qualitative

Friday, November 1, 2019

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 13

Marketing - Essay Example At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the objectives inside defined product markets. Planning at this stage must consider and be regular with decisions prepared at the corporate level. However, single business unit organizations, corporate and business unit approach are the same. Crucial planning and decision making usually originates at the bottom of the structure. It is at this stage where firms put into operation the planned decisions regarding marketing strategy as well as marketing plans. This report seek to identify the role of marketing during strategic planning in building profitable customer relations. Also, it will highlight on negative impacts of a biased marketing plan. For a long time now, managers and academics have tried to differentiate productive from unproductive companies. The answer lies in the firm’s ability to bring greater customer significance, thus outperforming the competitors in the view of the customer. Within the limitations of corporate and   business strategy, strategic marketing is the instrument for making choices with regard to the client value for a target audience. By the use of segmentation and positioning, strategic marketing assist in targeting a company's marketing tools to achieve the market and marketing objectives formulated. Kotler defines Customer value as customers' feelings about the products received from a firm including the  risks related to that product. The key point is the identification of opportunities for consumer value. It also involves the process of analyzing the external and internal company atmosphere. The intention is to improve opportunities f or value formation and counter threats that may expose the use or authority of the present value generators in the future. The recognition and assessment of means to value creation are also fundamental as it is the capability to devise and realize plans based on the value invention decisions (Kotler, 2009). The Role of Marketing The planning process begins with an examination of the firm's internal and external entities creating a situation analysis. Based on a comprehensive review of these applicable issues, the firm establishes its operation, strategy, objectives, and more than a few functional plans. Planning efforts pertaining each functional area will generate strategic plan for that area. Although it is pertinent to note that the processes apprehended with developing a customer-oriented marketing strategy and marketing plan, should pressure that firm to develop effective marketing plans that are conversant with the business's goals. Senior management must synchronize these fun ctional plans in a way that will achieve a firm’s mission and business objectives. The Marketing Plan is a written document providing the layout of the firm’s marketing activities that involve execution and control of those proceedings. A marketing plan generates a number of purposes. For one, the marketing plan distinctively depicts how the firm will achieve