Facebook Case Analysis

Case information Facebook Introduction Recently, the companionable networking offices ar getting much to a greater extent commonplace on the internet. They argon playing a lively role in the way that individuals sack up easily take a crap their bear online visibilitys, create their identities and help communicate with each oppo pose. Literally, on that point ar many loving networking come ins cosmopolitan however, Facebook is the most hale-known one since the crook of its visitors is signifi ba restorely change magnitude.Historically, Facebook was founded almost nine eld ago by three undergraduate students of Harvard, Mark Zuckerberg and his two colleges, where it was firstly utilize by the members who down only . edu netmail addresses. A month later since Facebook had been launched it was dissemination very fast where it was intentd by the majority of Harvard students, whence the number of Facebook users annex rapidly after Zuckerberg had left Harvard and depart to California in order to denounce the situate expanded much and to a greater extent (Valenzuela, Park, Kee, 2008). The majority of the individuals who are surfing the internet, pass by lots of time on Facebook.They are able to visit their own profiles as well as they bottom however work profiles of newborn(prenominal) people and parcel out interests like photos, bets and information (Mikolaj et al. , 2011), (Boyd & Ellison, 2007). In this paper, thither are a number of questions interesting the Facebook and willing be answered. Question 1 why do people use Facebook, and what do they do when they are on the settle? What are the implications of this behaviour for individuals, organizations and for Facebook? Facebook is one of the complaisant networking sites, which has become the most popular site globally (Lipsman, 2011).The number of individuals who registered in Facebook site reached a billion intimately quatern months ago (Mikolaj et al. , 2011). Genera lly, individuals are doing a course of activities utilise Facebook platform on the internet. pile have a great prospect to create their own public profiles, in which their old and recent information privy be browsed, where Facebook users are able to bring out their personal information on their own profiles like label, living places, interests, sketch programs, assemble details, photos and pictures as well as the early(a) favoured sites (Hargittai, 2010). In addition, Facebook nables the individuals to communicate and connect with removed(p) friends, colleagues and strangers, showing and sharing their lists of connections as well as extend and strengthen their relationships and friendships, accumulate each incompatible and sharing their interests, and they can even share the media content (Griffiths & Kuss, 2011). people can also shop online utilise Facebook seek shopping rascals, seeking for groups or members, and browse peoples walls (Mikolaj et al. , 2011). More over, Facebook users are able to play lax social games such as Zynga, which in daily round would help them connect with the some another(prenominal) communities.According to Piskoriski (2011), thither was a survey done by Information Solution Group present that more than 30 percept of Zynga game players pointed out that the games enab guide them to connect with family and present friends whereas other triplet admitted that playing games on Facebook do them connect with old friends and one third used them in order to rush new friends. Additionally, concerning the effect of Facebook on organisations, organisations are exploitation Facebook platform to make their names much more well-known which in enchantment leads to increase their sales and simoleons (Mikolaj et al. 2011). Actually, thither are two main factors that have made Facebook the most popular social site internationally Firstly, the emergency to belong, secondly, the need to view limitation. All those factors could be influenced by several variables such as demographic and personal attributes, and social and heathen background (Ashwini & Stefan, 2012). In contrast, using Facebook could be leading to the interdict consequences. In other words, the change magnitude hours people spend online, whitethorn be indicative of potential dependence particularly for students (Griffiths & Kuss, 2011).Grabmeier (2010) claimed that there is a steady link among using Facebook and dispirited grades achievement at universities. This is correlates with the recent study showed that Facebook users had lower grade academic surgical process and spent less time perusal than students who did not use this social networking sites (Griffiths & Kuss 2011, 10). Furthermore, Griffiths and Kuss (2011) claimed that anecdotal case study evidence describe that some Facebook addicts are more apt(predicate) to have potential mental health problems.Moreover Accessibility of the others privacies using Facebook cou ld also be considered as one of the negative impacts of using Facebook. Question 2 How can organizations leverage Facebook for moneymaking(prenominal) message-grade purposes? How effective are social club scalawags on Facebook? Facebook platform is playing a crucial role in commercial purposes, particularly for companies. They are able to create free profile summon in order to post information about their products and receive comments about them, as a payoff, Facebook magnate invest more in order to enhance advertising products (Mikolaj et al. , 2011).Additionally, kick upstairs investment in this social site assist the firms improve their own finishs, permit the Facebook users engaged in some social events that they might be interested in and consequently the relationship between the firms and their fans would be strengthened (Mikolaj et al. , 2011), (Piskoriski, 2011). Facebook also made new business pages which permitted businesses, brands, products, artists, and publ ic figures to build free custom Facebook pages and attract Facebook users to like them so that users would then see status updates, pictures and videos which affix by the organisation on their page (Mikolaj et al. 2011). This can create an effective dialog between the firms and their fans. Companies can also advertize their pages on Facebook to be liked by users. New advertising products were improved using Facebook which in turn leveraged its users in basis of social relationships (Mikolaj et al. , 2011), (Piskoriski, 2011). To illustrate, friends of a certain union would see ads about that company on a regular basis (Mikolaj et al. , 2011). As a result, Facebook has achieved massive fiscal benefits from those developers and finishings.Question 3 Regarding the Facebook platform, what role does it play for both individuals and organizations? Facebook has some approaches that make it different from other social sites. For example, Facebook users are able to browse each others p rofiles as long as the profiles owners allowed that (Boyd & Ellison, 2007). Moreover, Facebook permitted users to add applications in order to enhance their profile and they were set up by Facebook developers (Mikolaj et al. , 2011).One of these applications is games, where more than 40 % of Facebook users had been attracted to play games by 2011. A course of instruction after Facebook extended its API to comprise other actions, such as listening to melody or reading an article and might be also shared with other users (Mikolaj et al. , 2011). Facebook platform also play a significant role in increasing the profitability of the firms. The immense increase in the number of the Facebook users has made it much more attractive to the traditional companies (Piskoriski, 2011).Firms started to create application platforms and look for new customers and engaging the alive ones on Facebook site by advertising and offering new special prices and post them on their own profile page (Piskori ski, 2011). As a result, the number of visitors to that profile page of that firms would be increasing which led to a substantial increase in the number of users who are interested in the their applications and brands. Individuals can also see other brands using advertisements for those brands on Facebook. Then the firms incomes would be increasing dramatically. Question 4Finally, surveil the final paragraph on page 14. How would you respond to these questions? What should Facebook concentrate on? Recently, there has been a huge collaboration between firms and Facebook platform in damage of commercial aspects. In fact, offering free profile pages on Facebook has made it much more attractive and valuable to many companies. Firms have been able to utilize this feature by doing businesses with Facebook through which they capable to advertise their brands and products on Facebook users profiles so that companies can increase their revenues (Mikolaj et al. , 2011).In addition, Facebook application developers have great opportunities to create redundant applications, and update and enhance the old ones ground on users interests due the massive increasing in the number of Facebook visitors who have different desires and needs (Egele et al. , 2012). at that placefore, Facebook plays an essential role in products dispersal and increasing sales and then profits of the firms as a result of advertising and applications. Facebook should be focusing on deploying much more effort in order to support its businesses with organisations based on the interests of the users.Development its tools is another factor that can increase its attraction to the investors and then increase profits. There is also an important issue that Facebook should concern about which is privacy in terms of data hankering. Facebook should be aware of memory its users privacies secure. Otherwise, it will lose its admiration in terms of limiting the objectives for both individuals and companies (Fowle r & Geoffre, 2010). proof There is no social networking site as popular as Facebook. It can be used either for discourse between individuals worldwide or for commercial aspects.Facebook has several advantages in terms of beef up the social relationships as well as providing new marketing strategies which in turn leads to the increasing the growth of economy. Nevertheless, Facebook has some negative impacts such as students achievement and browsing the others privacies. In general, Facebook is experiencing massive challenges to keep and adduce its reputation. References Ashwini, Nadkarni, and Hofmann, Stefan G. Why do People use Facebook? Personality and Individual Differences, vol. 52, issue 3 (2012) 243-249.Egele, M. , Moser, A. , Kruegel, C. and Kirda, E. PoX Protecting Users from Malicious Facebook Applications. calculator conversations 35, no. 12 (2012) 1507-1515. www. scopus. com. Fowler, Geoffrey A. incorporate News Facebook Fights Privacy Concerns. Wall pass Journa l, Aug 21, 2010. http//search. proquest. com/docview/746178017? accountid=10382 Grabmeier, J. Study Finds Link Between Facebook Use, demoralize Grades In College. Research News (2010). http//researchnews. osu. edu/ inscription/facebookusers. htm Hargittai, E. , and Hsieh, Y.P. (2010). Predictors and Consequences of societal mesh topology Site Usage. Information, Communication and Society, 13, 515536. Lipsman, A. The Network Effect Facebook, Linkedin, Twitter and Tumblr overtake New Heights in May. (2011, June 15). http//blog. comscore. com/2011/06/facebook_linkedin_twitter_tumblr. hypertext markup language Mikolaj J. , Thomas R. , David C. and Brian F. Facebook. Harvard Business School Publishing. (2011). Patrick forefront Eecke and Maarten Truyens, Privacy and kind Networks. Computer legality & amp Security Review, vol. 6, issue 5, 535-546. http//www. wisdomdirect. com/science/article/pii/S0267364910001093) Valenzuela, Park, & Kee, F. K. (2008). Lessons from Facebook Th e Effects of Social Network Sites on College Students Social Capital. http//online. journalism. utexas. edu/2008/papers/Valenzuela. pdf * Boyd, D. M. , & Ellison, N. B. (2007). Social network sites Definition, history and scholarship. Journal of Computer-Mediated Communication, 13, 210230. * Online Social Networking and AddictionA Review of the psychological Literature