Business strategy in global environment Assignment

Business strategy in global environment - Assignment Example The competitors in this market are holding their ground; they are trying very hard to slice of some customers from Fastway’s customer base, but so far, no competitor has been successful in accomplishing this objective. Even though the current operations of the company are redundant, but still the company has been very successful in meeting its customers’ expectations with significant ease. Nevertheless, the company cannot keep operating like this for too long and it will have to take initiatives to improve its current processes. Moreover, the company needs to decide whether it would use its strong capital base to expand into new market or if it will continue to serve in its current market. In this regards a decisive action is needs from the company’s management. Introduction: Tough economic climate has made it imperative upon companies to improve their operation methods, restructure their cost structure and identify new market segments, which the company can serv e profitably. In this regards, if a company wants to ensure its survival, it should start its operations in the global arena. A company by initiating its operations in the international arena can expand its customer base and take advantage of the opportunities presented by globalization. To reap the benefits of globalization, the company needs to adopt a global strategy. ... Part 1: Strategic Choices and Options for the Company Strengths, Weakness, Opportunities and Threats (SWOT) Matrix: Strength: The company was formed in 1983 in New Zealand, and is now the world’s largest franchise courier service company. The company’s management is renowned for coming up with exceptional company policies. Company’s internal structure, comprising of policies, procedures and staff is perfectly tailored to fit the requirements and expectations of local market. The company has a very strong organisational culture in place, which is perfect for handling any unprecedented circumstances in the company’s external and internal environment. The company is offering a product mix that is highly suitable to meet the needs of the local market. The company has strong brand equity in its local market. The company has strong infrastructure and is highly technology oriented; the company firmly supports innovation in its existing company processes. The comp any has a strong positioning statement to differentiate it from competitors operating in the market. The company has operational processes which enables it to deliver a package in a very quick time. This further leads to its name being synonymous to quick and timely delivery. The company has a strong capital base which allows it to maintain a large fleet in the marketplace. The company has a strong network of hubs, airplanes and trucks which allow it to offer fast track services. The company holds 50% of the market share of the parcels in the shipping industry. The company is firmly customer oriented and this fact is professed by means of its customer service.